VP, Marketing Analytics & Insights

JPMorganChase; Chicago (IL); On-site; USD 119,000 - 195,000; Full time

Job summary

JPMorganChase in Chicago is seeking a Vice President, Marketing Analytics Manager to lead end-to-end analytics across the marketing campaign lifecycle, from planning to performance measurement. You will partner with Marketing, Finance, Modeling, and Data teams to design tests, interpret results, and steer investment decisions.

The role emphasizes collaboration with senior stakeholders, rigorous analytics, and scalable processes.

Qualifications

• 6+ years of marketing data and analytics experience, including campaign measurement and performance insights.
• Hands-on experience developing campaign test designs, estimation proformas, and actual performance measurement.
• Master's degree in a related field, or Bachelor's degree plus 5+ years of relevant experience.
• Demonstrated ability to translate complex quantitative topics into clear, stakeholder-ready recommendations.
• Experience partnering with Marketing, Finance, and technical teams to deliver analytics aligned to business goals.
• Proficiency with SQL and at least one analytical programming language (Python, SAS, or R)
• Experience working with relational databases and big data platforms, including Snowflake
• Strong structured problem-solving skills and analytical reasoning
• Working knowledge of extract, transform, and load concepts and how data flows impact analytic outcomes
• Experience with self-serve business intelligence tools for dashboarding and automated reporting
• Strong written and oral communication skills, including presenting complex findings simply for senior audiences

Responsibilities

• Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, performance reporting, and insights
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs
• Drive experimentation strategy and measurement rigor by framing hypotheses, designing test and control approaches, defining success metrics, and delivering post-test readouts
• Apply predictive models and measurement learnings to guide ongoing marketing investment planning and optimization across audience, offer, channel, and funding decisions
• Build analytic assets and frameworks to evaluate incrementality, profitability, and return on investment (for example, forecast versus actual performance)
• Leverage and help evolve the analytics toolset, including Snowflake and emerging artificial intelligence-enabled analytical applications, to improve speed and consistency of insights
• Collaborate with cross-functional partners to ensure solutions are implementable, controlled, and aligned to standards
• Define data requirements to monitor targeting and performance, and partner with data teams to address gaps, quality, and lineage considerations
• Maintain processes and controls that support measurement quality, repeatability, and auditability
• Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling

Skills

SQL

Python/SAS/R

Stakeholder management

Marketing analytics

Campaign measurement

Snowflake

BI dashboards

Education

Master's degree in a related field

Bachelor's degree + 5 years experience

Tools

Snowflake

BI tools

Job description

JPMorganChase in Chicago is seeking a Vice President, Marketing Analytics Manager to lead end-to-end analytics across the marketing campaign lifecycle, from planning to performance measurement. You will partner with Marketing, Finance, Modeling, and Data teams to design tests, interpret results, and steer investment decisions.

The role emphasizes collaboration with senior stakeholders, rigorous analytics, and scalable processes.