VP, Marketing

Red Cell Partners; United States; Remote; USD 230,000 - 250,000; Full time

Job summary

Red Cell Partners is seeking a strategic and hands-on VP of Marketing for Andesite, a cybersecurity firm. This role involves leading the go-to-market strategy, building a marketing team, and creating a new industry category. The ideal candidate will have extensive B2B marketing experience and a track record of successful campaigns.

Benefits

Competitive salary

Comprehensive health insurance

Unlimited PTO

Flexible, remote-first work environment

14 weeks fully-paid parental leave

Qualifications

• 14+ years in B2B marketing, 10+ in leadership roles.
• Proven success in building and leading marketing teams.
• Strong analytical skills with experience in marketing data tools.

Responsibilities

• Lead vision and execution of data-driven marketing efforts.
• Build and lead a marketing team supporting growth.
• Design targeted campaigns and events to generate qualified leads.

Skills

Analytical skills

B2B marketing

Demand generation

Campaign management

Leadership

Tools

HubSpot

Google Analytics

Tableau

Marketo

Salesforce

Job description

Join to apply for the VP, Marketing role at Red Cell Partners

About Us
Red Cell Partners is an incubation firm building and investing in rapidly scalable technology-led companies that are bringing revolutionary advancements to market in three distinct practice areas: healthcare, cyber, and national security. United by a shared sense of duty and deep belief in the power of innovation, Red Cell is developing powerful tools and solutions to address our Nation’s most pressing problems.

About Andesite
After decades defending the nation's most sensitive networks, Andesite was founded with a mission to build security products that transform how humans and AI collaborate to defend against sophisticated cyber threats. We are a diverse team of cyber and security experts, passionate technologists, and experienced product builders from leading national security, tech, cybersecurity, and data organizations. Having raised over $38 million from investors like General Catalyst and Red Cell Partners, we believe the future of cybersecurity lies in reimagining human-machine collaboration. Join us to build this future.

The Role
At Andesite, we’re redefining security operations. We seek a strategic yet hands-on VP of Marketing to own our market story. You will lead our go-to-market strategy, growth initiatives, demand generation, and corporate narrative. This role involves creating a new industry category and positioning Andesite as a leader transforming the cybersecurity landscape. You will work directly with senior leadership, product marketing, and revenue teams to build our marketing engine from scratch, craft compelling narratives, and grow our market presence. If you enjoy wearing multiple hats, jumpstarting demand, and building something extraordinary, we want to hear from you.

What You’ll Do

1. Strategy Development: Lead vision and execution of data-driven marketing efforts that address audience needs and establish us as a category leader. Develop growth, partner, and channel strategies to drive awareness, demand, and engagement.
2. Marketing Leadership: Build and lead a marketing team supporting Andesite’s growth. Manage the marketing budget for maximum ROI.
3. Campaigns and Events: Design targeted campaigns and events in collaboration with revenue teams to generate qualified leads, accelerate sales, and grow ARR.
4. Demand Generation: Develop multi-channel programs to generate leads and pipeline. Regularly report on KPIs like MQLs, SQLs, and ROI.
5. Corporate Communications: Maintain a cohesive brand voice, oversee media relations, craft executive communications, and develop a brand playbook.
6. Vendor Management: Manage relationships with external vendors, agencies, and freelancers.
7. Market Analytics: Conduct market research, competitive analysis, and establish reporting processes to track marketing performance and ROI.

Who You Are

• 14+ years in B2B marketing, with 10+ years in leadership roles at startups or high-tech sectors like AI, cybersecurity, SaaS.
• Proven success in building and leading marketing teams and practices.
• Strong analytical skills with experience in marketing data tools (e.g., HubSpot, Google Analytics, Tableau).
• Track record of launching successful go-to-market campaigns and building industry networks.

Even Better If You Have

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Experience with CRM systems, preferably Salesforce.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz).

What We Can Offer

• Competitive salary, bonus, and equity.
• Comprehensive health insurance for you and your family.
• Unlimited PTO with managerial approval.
• Flexible, remote-first work environment with occasional travel.
• 14 weeks fully-paid parental leave.

Salary range: $230,000 - $250,000, based on experience and skills.

We are an equal opportunity employer, welcoming candidates from all backgrounds to apply. Passion for our mission is what matters most.