Vice President of Marketing

OpenClinica; United States; Remote; USD 200,000 - 290,000; Full time

Job summary

A leading company in the eClinical technology space is seeking a strategic Vice President of Marketing to lead its marketing efforts. This role involves overseeing all marketing functions, driving brand growth, and developing high-impact strategies to enhance customer engagement. The ideal candidate will have extensive experience in both B2B and B2C marketing, with a strong focus on performance-driven campaigns and team leadership.

Qualifications

• 10+ years of marketing experience with 5+ years in a senior leadership role.
• Strong experience in B2B and B2C marketing.
• Deep knowledge of digital channels and marketing automation tools.

Responsibilities

• Develop and oversee comprehensive marketing strategy aligned with company goals.
• Build and lead a high-performing marketing team.
• Drive demand generation campaigns to grow qualified pipeline.

Skills

B2B marketing

B2C marketing

Performance-driven campaigns

Digital channels

Marketing automation tools

CRM platforms

Leadership

Communication

Analytical skills

Organizational skills

Education

Bachelor's degree in Marketing or related field

Job description

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Senior HR Leader • People Operations • Employee Relations •Motivated by cultivating company culture, building great businesses, and helping people…

We're looking for a strategic and results-driven Vice President of Marketing to lead our brand, growth, and customer engagement efforts. As a member of the leadership team, you'll over all marketing functions.

This is an exempt, remote role that reports to the Chief Executive Officer.

General Descriptionof the role

The Vice President of Marketing will lead our marketing organization and drive growth across all business lines. This role is responsible for building and scaling our brand, driving demand through targeted campaigns, and developing high-impact go-to-market strategies. You will oversee all aspects of marketing, including brand strategy, performance marketing, demand generation, product marketing, content, and communications. This role also owns paid media strategy and team development to support accelerated B2B and B2C growth and global visibility.

Responsibilities & Objectives:

• Develop, execute and oversee a comprehensive marketing strategy aligned with company goals and growth targets.
• Build, mentor, and lead a high-performing marketing team across demand generation, digital marketing, product marketing, and communications.
• Collaborate with cross-functional leadership in sales, product, and operations to ensure cohesive messaging and market alignment.
• Drive internal marketing operations excellence by building scalable systems, processes, and KPIs that align marketing outputs with business goals.
• Foster a culture of ownership, continuous learning, and results within the team.
• Inspire and empower direct reports to lead their respective functions with autonomy and accountability.

Brand & Positioning

• Own and elevate brand awareness and differentiation in the highly competitive eClinical technology space.
• Establish the company as a thought leader through content strategy, PR, industry events, and executive visibility.

Demand Generation, Growth Marketing & Media Buying

• Lead integrated demand generation campaigns across digital, email, social, and events to drive qualified pipeline growth.
• Implement marketing analytics and attribution models to measure ROI and optimize campaigns.
• Own the media buying strategy and execution across performance channels (e.g., LinkedIn, Google Ads, programmatic platforms) with a strong focus on ROI and cost-efficiency.
• Partner with revenue operations and sales to optimize funnel performance and nurture strategies.

Product Marketing

• Define go-to-market strategies and messaging for product launches and enhancements.
• Collaborate with product management and service teams to deeply understand buyer personas, market needs, and competitive dynamics.
• Create compelling collateral and sales enablement tools for the commercial team.
• Monitor industry trends, competitive landscape, and regulatory developments.
• Provide insights to inform product strategy, marketing campaigns, and business development.

Qualifications:

• 10+ years of marketing experience with 5+ years in a senior leadership role, preferably in SaaS, healthtech, or life sciences
• Strong experience in B2B and B2C marketing, with a focus on performance-driven campaigns
• Deep knowledge of digital channels, marketing automation tools, and CRM platforms
• Experience leading marketing for a global audience and navigating complex buyer journeys.
• Strong leadership and team development capabilities with a track record of building high-functioning, cross-functional teams.
• Exceptional communication, analytical, and organizational skills.
• Preferred: deep understanding of the clinical trial ecosystem, including key stakeholders (sponsors, CROs, sites, regulators).

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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