VP, Marketing

Foodsmart; United States; Remote; USD 220,000 - 250,000; Full time

Job summary

Join a leading company in telenutrition as the Vice President of Marketing, where you'll lead a mission-driven team to enhance engagement and impact. This role focuses on maximizing member value through innovative marketing strategies and collaboration, while promoting health equity and access to nutritious food.

Benefits

Remote-First Work Environment

Unlimited PTO

Health Insurance (Medical, Dental, Vision)

401k, Bonuses, Stock Options

Wellness Reimbursements

Dietitian Visits

Qualifications

• 10+ years in consumer marketing, with 5+ years in leadership roles.
• Experience in reaching underserved populations with culturally relevant strategies.
• Proven success in local grassroots marketing with measurable ROI.

Responsibilities

• Lead marketing efforts to maximize member lifetime value and minimize acquisition costs.
• Develop and execute data-driven campaigns across various channels.
• Oversee B2B marketing strategies to enhance visibility and thought leadership.

Skills

Results-driven

Collaborative leadership

Data-savvy

Relationship building

Job description

Join us to apply for the VP, Marketing role at Foodsmart

About Us

Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform fosters healthier food choices, drives lasting behavior change, and delivers long-term health outcomes. We serve 2.2 million members, including those in employer-sponsored health plans, Medicaid, Medicare Advantage, and commercial insurers, guiding them on a personalized journey to healthy eating while saving time and money.

Our platform integrates dietary assessments, nutrition counseling, online food ordering, and cost-effective meal planning, partnering with national and regional retailers across the U.S., many accepting SNAP/EBT, to make healthy food accessible. In 2024, we secured a $200 million investment from TPG’s Rise Fund to expand our reach, especially to low-income populations affected by diet-related diseases.

Our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We value data-driven decision making, impact, collaboration, growth, and joy in our work environment. Working at Foodsmart means being part of a passionate, supportive team committed to transforming access to healthy food.

About The Role

As the Vice President of Marketing, you will lead a high-performing, mission-driven marketing team responsible for increasing Foodsmart’s reach, engagement, and impact. Reporting to the Chief Experience Officer, you will oversee both member and B2B marketing, contributing to company growth, brand strengthening, and mission impact.

Your focus will be on member marketing—maximizing eligible members, driving activation and retention, and optimizing customer lifetime value while minimizing acquisition costs. You will develop and execute data-driven campaigns across channels like email, SMS, outbound calling, digital media, and grassroots initiatives. Additionally, you will oversee B2B marketing strategies to enhance visibility, thought leadership, and industry presence.

You Will

• Lead marketing efforts to reach eligible members, maximize their lifetime value, and minimize acquisition costs.
• Create targeted campaigns leveraging first-party data across multiple channels.
• Build and oversee B2B marketing to expand prospective client reach.
• Define and execute Foodsmart’s brand and thought leadership strategies locally and nationally.
• Collaborate with internal teams to meet revenue targets and align member demand with supply.
• Design experiments to optimize marketing performance.

You Are

• Results-driven, motivated by measurable targets, and goal-oriented.
• A collaborative leader empowering your team and cross-functional partners.
• Passionate about improving access to healthy food for underserved populations.
• Data-savvy, experienced in running experiments and using dashboards to inform decisions.
• Excellent at building relationships with stakeholders across product, operations, and clinical teams.

You Have

• 10+ years in consumer marketing, with 5+ years in leadership roles.
• Experience in reaching underserved populations with culturally relevant strategies.
• Proven success in local grassroots marketing with measurable ROI.
• Deep understanding of health plan marketing and first-party data management.
• Experience with multi-modal campaigns, automation, and cross-functional collaboration.
• Leadership skills to build and develop high-performing teams.
• Passion for health equity and compliance with healthcare marketing regulations.

Salary Range: $220,000 - $250,000 annually, plus equity and benefits.

Benefits & Perks

• Remote-First Work Environment
• Unlimited PTO
• Health Insurance (Medical, Dental, Vision)
• 401k, Bonuses, Stock Options
• Wellness Reimbursements
• Dietitian Visits

Foodsmart is an equal opportunity employer committed to diversity and inclusion.