VP, ITAD Growth & Channel Strategy

Tech Defenders; Grand Rapids (MI); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

401(k) match + health plans

Dental and vision

Short-term disability & life insurance

Casual dress code

Paid holidays & PTO

Tuition assistance

Volunteer time off

Travel (roughly 25%)

Job summary

Tech Defenders is seeking a VP of Sales & Marketing to lead the go-to-market strategy for ITAD and lifecycle services across the Midwest and national programs through partners. The role drives direct and channel growth, builds a scalable pipeline, and shapes account-based marketing and demand generation for high-value opportunities.

The successful candidate will manage executive relationships, navigate complex enterprise sales processes, and expand partnerships with OEMs, VARs, MSPs, and other

Qualifications

• 10+ years of B2B sales experience, preferably technology or services to mid-market/enterprise.
• 5+ years of executive sales leadership experience.
• Proven ability to build pipeline and close complex, high-value opportunities.
• Experience managing strategic channel partnerships preferred.
• Experience in ITAD, IT asset management, managed services, or related tech services is a plus.

Responsibilities

• Own and execute the ITAD growth strategy across direct and channel markets.
• Grow direct relationships with Midwest mid-market and enterprise accounts.
• Expand strategic channel partnerships with OEMs, VARs, MSPs, and other tech partners.
• Define target markets, ICPs, segmentation, and geographic priorities.
• Build a predictable pipeline and quarterly/annual revenue and new-client goals.
• Develop and implement marketing strategies per target market (ABM, demand gen, events).
• Navigate complex buying groups including IT, procurement, finance, and exec leadership.
• Maintain relationships with key clients, prospects, and partners.

Skills

C-Suite relationships

Strategic sales

Executive leadership

Presentation skills

AI and sales productivity

Demand gen / lead gen

Sales enablement tools

Tools

Hubspot

6Sense

ZoomInfo

Nooks

Orum

Job description

Tech Defenders is seeking a VP of Sales & Marketing to lead the go-to-market strategy for ITAD and lifecycle services across the Midwest and national programs through partners. The role drives direct and channel growth, builds a scalable pipeline, and shapes account-based marketing and demand generation for high-value opportunities.

The successful candidate will manage executive relationships, navigate complex enterprise sales processes, and expand partnerships with OEMs, VARs, MSPs, and other