Senior Channel Director — Tech Partnerships

Informa Group Plc.; Massachusetts; Hybrid; USD 120,000 - 125,000; Full time

Benefits offered by this job

401k match

Health, vision & dental insurance

Open vacation policy

Work from home/remote options

Volunteer days

Job summary

Informa TechTarget seeks an Account Director, Channels to drive growth with leading technology partners, including GSIs, MSPs, resellers and distributors. You will own a defined portfolio, build executive relationships and expand revenue across multiple vendor practices.

The role requires 8+ years of B2B sales experience in technology marketing domains, strong channel knowledge, and the ability to manage MDF-funded programs.

Qualifications

• 8+ years of successful B2B sales experience within technology media, marketing services, demand generation or channel marketing.
• Strong understanding of IT channel relationships across GSIs, MSPs, resellers and distributors.
• Experience navigating complex, consultative enterprise sales cycles with multiple stakeholders.

Responsibilities

• Own and grow a strategic portfolio of technology partner organizations.
• Build pipeline through proactive prospecting and executive-level relationship development.
• Develop strategic account plans mapping stakeholders, alliances, marketing priorities and funding sources.
• Collaborate with partner marketing, alliances, and sales to activate MDF and vendor-funded programs.
• Translate customer needs into integrated programs to build credibility and drive competitive pipeline.

Skills

B2B sales

Channel marketing

Partner marketing

Strategic account mgmt

MDF management

Job description

Informa TechTarget seeks an Account Director, Channels to drive growth with leading technology partners, including GSIs, MSPs, resellers and distributors. You will own a defined portfolio, build executive relationships and expand revenue across multiple vendor practices.

The role requires 8+ years of B2B sales experience in technology marketing domains, strong channel knowledge, and the ability to manage MDF-funded programs.