VP Sales & Marketing

Tech Defenders; Grand Rapids (MI); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

401(k) match + health plans

Dental and vision

Short-term disability & life insurance

Casual dress code

Paid holidays & PTO

Tuition assistance

Volunteer time off

Travel (roughly 25%)

Job summary

Tech Defenders is seeking a VP of Sales & Marketing to lead the go-to-market strategy for ITAD and lifecycle services across the Midwest and national programs through partners. The role drives direct and channel growth, builds a scalable pipeline, and shapes account-based marketing and demand generation for high-value opportunities.

The successful candidate will manage executive relationships, navigate complex enterprise sales processes, and expand partnerships with OEMs, VARs, MSPs, and other

Qualifications

• 10+ years of B2B sales experience, preferably technology or services to mid-market/enterprise.
• 5+ years of executive sales leadership experience.
• Proven ability to build pipeline and close complex, high-value opportunities.
• Experience managing strategic channel partnerships preferred.
• Experience in ITAD, IT asset management, managed services, or related tech services is a plus.

Responsibilities

• Own and execute the ITAD growth strategy across direct and channel markets.
• Grow direct relationships with Midwest mid-market and enterprise accounts.
• Expand strategic channel partnerships with OEMs, VARs, MSPs, and other tech partners.
• Define target markets, ICPs, segmentation, and geographic priorities.
• Build a predictable pipeline and quarterly/annual revenue and new-client goals.
• Develop and implement marketing strategies per target market (ABM, demand gen, events).
• Navigate complex buying groups including IT, procurement, finance, and exec leadership.
• Maintain relationships with key clients, prospects, and partners.

Skills

C-Suite relationships

Strategic sales

Executive leadership

Presentation skills

AI and sales productivity

Demand gen / lead gen

Sales enablement tools

Tools

Hubspot

6Sense

ZoomInfo

Nooks

Orum

Job description

WHO we are is a fast-growing technology company helping organizations get more value and life out of their technology. We’re a team of innovators, problem-solvers, and limit pushers who believe there’s more potential in technology than meets the eye.

WHAT we do is manage the technology lifecycle from end to end. From repair and refurbishment to asset recovery, remarketing, and responsible recycling, we help organizations recover value, extend the life of their devices, and keep technology in use longer.

HOW we do it is by living out our three core values: Find A Way, Elevate Others, and See What You’re Capable Of. These values shape how we serve our customers, support each other, and approach every challenge. Check out a bit about our culture. Check out a bit about our culture.

Tech Defenders is looking for a VP of Sales & Marketing to lead our go-to-market strategy and growth. Our primary focus is providing IT Asset Disposition (ITAD) and technology lifecycle services to mid-market and enterprise organizations throughout the Midwest, while also supporting regional and national programs through strategic channel partners.

The VP of Sales & Marketing will own the development and execution of our sales and marketing strategy across both direct and channel markets. This leader will be responsible for expanding our presence within target enterprise accounts, developing strategic partnerships, building a predictable pipeline, and leading the sales organization to achieve the company's growth and financial objectives.

The VP of Sales & Marketing will:

Own and execute Tech Defenders' ITAD services growth strategy across direct and channel markets.

Develop and grow direct relationships with mid-market and enterprise organizations throughout the Midwest, with an emphasis on complex, high-value ITAD and technology lifecycle opportunities.

Build and expand strategic channel relationships that create regional and national opportunities, including OEMs, VARs, MSPs, and other technology partners.

Define and continuously refine target markets, ideal customer profiles, account segmentation, and geographic priorities.

Build a predictable pipeline of qualified ITAD services opportunities and establish quarterly and annual revenue, pipeline, and new-client acquisition goals.

Develop and implement marketing strategies for each defined target market, including account-based marketing, demand generation, lead generation, events, and other programs designed to create qualified enterprise opportunities.

Develop an enterprise sales motion capable of navigating complex buying groups that may include IT, procurement, finance, information security, sustainability, and executive leadership.

Develop and maintain relationships with key clients, prospects, and strategic partners, including direct involvement in high-impact and high-value opportunities.

Identify new markets, partnerships, service opportunities, and routes to market that support the company's long-term growth strategy.

Supervisory Responsibilities:

Advanced supervision: Determines work assignments, priorities, and procedures for team members. Responsible for assigning, scheduling, and ensuring the quality and quantity of work. Approves time off and schedule adjustments. Provides training and coaching. Selects candidates for employment, promotion, etc. Formally evaluates team member’s performance (i.e.: performance reviews, discipline, etc.) Terminates employment. Makes compensation decisions.

Education & Experience:

10+ years of B2B sales experience, preferably selling technology products or services to mid-market and enterprise organizations.

5+ years of executive sales leadership experience.

Demonstrated success building pipeline and closing complex, high-value opportunities with mid-market and enterprise clients.

Experience developing and managing strategic channel partnerships strongly preferred.

Experience within ITAD, IT asset management, managed services, enterprise technology, OEM, VAR, MSP, leasing, or other adjacent technology services preferred.

Demonstrated ability to build C-suite relationships and navigate multi-stakeholder enterprise sales processes.

Other Knowledge, Skills & Abilities:

C-Suite relationship building and strategic sales

Ability to leverage AI and automation to improve sales productivity, prospecting, account research, pipeline management, forecasting, content development, and marketing execution.

Understanding of how AI is changing modern B2B sales and marketing, with the ability to identify and implement practical use cases across the revenue organization.

Ability to manage high impact high dollar relationships

Strong presentation/interpersonal/communication skills a must

Familiarity with lead/demand gen tactics and tools (i.e. leveraging intent data)

Familiarity with sales enablement tools (Hubspot, 6Sense, Zoominfo, Nooks, Orum)

Environmental Conditions:

Normal office environment: No exposure to extreme heat, cold, noise or chemicals or hazardous equipment. Approximately 25% travel required.

Tech Defenders is proud to reward its valued team members with:

A 401(k) retirement savings plan with a company match as well as your choice of health plans, dental, vision, short term disability, and life insurance.

Discounted tech devices for you and your friends and family.

Casual dress code with free TD swag and branded gear.

Paid holidays, paid volunteer time, and paid time off for you to recover and revive.

Tuition assistance program eligibility after one year of service.

Interactive events, parties, community service projects, awards, etc.

Excellent opportunities to communicate, collaborate, and connect. You’ll have the autonomy to be able to put your stamp on things, while benefiting from the collective expertise of the team.

Growth and development opportunities to expand the role and your impact on the business as well as regular continuing professional development support to help you advance your career.

Approximately 25% Travel required.