Senior VP & CMO: Growth & Platform Marketing

Synchrony; Alpharetta (GA); Hybrid; USD 260,000 - 430,000; Full time

Job summary

Synchrony is seeking a senior marketing leader to drive strategy, team leadership, and execution for the Home & Auto platform across the US. You will collaborate with the Chief Growth Officer and Platform CEO to accelerate growth, manage a vast partner network, and deliver enterprise-wide marketing initiatives with strong cross-functional influence.

The role requires extensive leadership experience in financial services, analytics, and strategy, with a proven ability to lead large teams and

Qualifications

• Bachelor’s degree and 15+ years experience in Marketing, Strategy or General Management in Financial Services; or in lieu of a degree, High School Diploma / GED and 18 Years+ experience In Marketing, Strategy or General Management in Financial Services;
• 15+ years experience in Analytics or related quantitative or P&L areas
• Leadership experience in large Matrix Organizations with strong regulatory oversight
• Leadership experience leading or as a CEO/C-level functional leader of a large business unit in a major financial services organization
• Strong influencing experience and capability with CEO and C-Level Officers of large publicly traded organizations
• Strong credibility in the Finance or quantitative analytics functions
• Ability to lead multiple long-tenured executive-level professionals of large organizations
• Collaborate vision creation experience
• Ability and flexibility to travel for business as required

Responsibilities

• Lead marketing strategy and execution across the Home & Auto platform for Synchrony in the US
• Collaborate with C-suite leaders and business executives to drive growth and enterprise-wide opportunities
• Oversee cross-functional teams across analytics, credit, finance, sales, product, consumer engagement and IT
• Develop partnerships and manage affiliate programs with partners, merchants and aggregators
• Drive brand strategy alignment and compliance across marketing initiatives
• Deliver repeat sales and loyalty through innovative offers and targeted campaigns
• Lead and develop a high-performing marketing organization through coaching and accountability
• Monitor market trends to identify innovation opportunities for partners and SYF
• Represent Synchrony marketing capabilities to large partner business development and growth strategies

Skills

Marketing strategy

Team leadership

Analytics

Cross-functional collaboration

P&L / financial management

Executive influence

Travel flexibility

Education

Bachelor’s degree in Marketing/Business

Job description

Synchrony is seeking a senior marketing leader to drive strategy, team leadership, and execution for the Home & Auto platform across the US. You will collaborate with the Chief Growth Officer and Platform CEO to accelerate growth, manage a vast partner network, and deliver enterprise-wide marketing initiatives with strong cross-functional influence.

The role requires extensive leadership experience in financial services, analytics, and strategy, with a proven ability to lead large teams and