VP, GM: Digital & Social Strategy Leader

M Booth; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Courageous culture

Professional growth programs

Comprehensive health care

401(k) plan + FSAs

Paid holidays & unlimited PTO

Family leave & well-being programs

Commuter benefits

Job summary

M Booth is seeking a VP, GM Digital/Social to lead our digital and social marketing efforts, oversee influencer engagements, and guide on strategy within a broader digital marketing framework. This role requires inspirational leadership and category expertise to elevate client outcomes.

You will manage cross‑functional teams, drive new business opportunities, and ensure campaigns align with client goals while maintaining profitability and strategic direction.

Qualifications

• 10+ years in digital and social marketing.
• Experience leading large teams and complex client portfolios.
• Ability to counsel clients and grow accounts.
• Proven track record in new business development and pitching.
• Strategic expertise across core digital and social channels.

Responsibilities

• Execute digital/social strategies from concept to completion.
• Manage multiple clients across accounts.
• Lead new business opportunities from prospecting to pitch.
• Provide counsel to clients and internal teams.
• Oversee social campaigns with cross-functional collaboration.
• Ensure plans meet client goals with integrated teams.
• Mentor and develop the team, oversee budgets and profitability.

Skills

Digital marketing leadership

Social media strategy

Team management

New business development

Client counseling

Strategic thinking across channels

Communication & presentation

Tools

Monday.com

Social analytics tools

Job description

M Booth is seeking a VP, GM Digital/Social to lead our digital and social marketing efforts, oversee influencer engagements, and guide on strategy within a broader digital marketing framework. This role requires inspirational leadership and category expertise to elevate client outcomes.

You will manage cross‑functional teams, drive new business opportunities, and ensure campaigns align with client goals while maintaining profitability and strategic direction.