VP, Digital Media Strategy & Growth

VaynerX, LLC; New York (NY); Hybrid; USD 195,000 - 240,000; Full time

Benefits offered by this job

401k match

Health, dental, and vision coverage

Unlimited PTO

Parental leave

Wellness benefits

Job summary

VaynerMedia is seeking a top-tier leader to drive strategic media planning and buying across diverse client portfolios. You will partner with clients, guide teams, and shape outcomes with a focus on growth, innovation, and measurable results.

The role demands senior-level communication, cross-functional leadership, and a deep understanding of how social/digital media integrates with broader marketing strategies for Fortune 500 brands. Hybrid work model.

Qualifications

• 10–15+ years of industry experience with large-scale digital media programs.
• Proven media buying proficiency across major platforms (Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, DV360, The Trade Desk, Roku, Hulu).
• Fluency with analytics, attribution and measurement systems (GA, MOAT/IAS, Nielsen, Oracle).
• Experience leading and managing growing teams.
• Advanced written and presentation communication skills with gravitas.
• Brand strategy expertise and understanding of social/digital within the marketing mix for Fortune 500 brands.
• Ability to manage a portfolio of brands within a conglomerate and build stakeholder relationships.
• Ability to guide client goals using syndicated, proprietary, and analyst data.

Responsibilities

• Finalize and present media objectives and strategy documents for large efforts and quarterly/annual planning.
• Identify innovative ideas and opportunities to expand existing business and win new clients.
• Negotiate high-value and/or complex media packages.
• Evaluate and approve recommendations before client presentations.
• Delegate work to direct reports and deliver seamless client work.
• Foster an environment of intelligent risk-taking, innovation, and creativity.
• Assist in interviewing, hiring, training, mentoring, and evaluating team members.
• Responsible for P&L growth, staffing, and operations.
• Shape strategy, team, and desired outcomes for accounts.
• Ensure margin health and growth across the Vayner portfolio.

Skills

Media buying

Analytics

Leadership

Presentation skills

Brand strategy

Tools

Google Analytics

MOAT/IAS

Nielsen/Millward Brown/Oracle

DV360

The Trade Desk

Dialogtech

PlaceIQ

Job description

VaynerMedia is seeking a top-tier leader to drive strategic media planning and buying across diverse client portfolios. You will partner with clients, guide teams, and shape outcomes with a focus on growth, innovation, and measurable results.

The role demands senior-level communication, cross-functional leadership, and a deep understanding of how social/digital media integrates with broader marketing strategies for Fortune 500 brands. Hybrid work model.