Vice President, Group Manager - Social

M Booth; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Courageous culture

Professional growth programs

Comprehensive health care

401(k) plan + FSAs

Paid holidays & unlimited PTO

Family leave & well-being programs

Commuter benefits

Job summary

M Booth is seeking a VP, GM Digital/Social to lead our digital and social marketing efforts, oversee influencer engagements, and guide on strategy within a broader digital marketing framework. This role requires inspirational leadership and category expertise to elevate client outcomes.

You will manage cross‑functional teams, drive new business opportunities, and ensure campaigns align with client goals while maintaining profitability and strategic direction.

Qualifications

• 10+ years in digital and social marketing.
• Experience leading large teams and complex client portfolios.
• Ability to counsel clients and grow accounts.
• Proven track record in new business development and pitching.
• Strategic expertise across core digital and social channels.

Responsibilities

• Execute digital/social strategies from concept to completion.
• Manage multiple clients across accounts.
• Lead new business opportunities from prospecting to pitch.
• Provide counsel to clients and internal teams.
• Oversee social campaigns with cross-functional collaboration.
• Ensure plans meet client goals with integrated teams.
• Mentor and develop the team, oversee budgets and profitability.

Skills

Digital marketing leadership

Social media strategy

Team management

New business development

Client counseling

Strategic thinking across channels

Communication & presentation

Tools

Monday.com

Social analytics tools

Job description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

About M Booth Lifestyle

We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough digital efforts on a team that blends influencer and digital background, with a robust background in earned PR and talkability.

Culture-minded professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team. Said another way, we try to leave our egos at the door.

The Digital experts on lifestyle sit at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.). Our work spans technology, CPG, retail, corporate, lifestyle, food and more. The common denominator is our ability to intimately understand audiences and the infinite ways and places they share information and interact with brands such that we can speak to them authentically and with purpose.

What We're Looking For:

Our growing Lifestyle team is looking for a VP, GM Digital/Social.

We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where it sits in a broader digital marketing strategy. They should be an inspiring manager and a category expert in digital marketing that others can learn from.

Responsibilities:

• Execute digital/social strategies from concept to completion
• Manage multiple clients across accounts
• Actively lead new business opportunities, from prospecting to pitching
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital, creative, analytics
• Work with integrated agency teams to develop plans that meet client goals
• Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle
• Manage third party relationships including vendors and partners
• Manage relationship with creative production for asset development
• Leverage the latest insights and data from social listening and platform intel to develop strategically thoughtful and fresh social campaigns
• Oversee community management team, ensuring proper processes and best practices are put in place
• Mentor and help develop entire team, not limited to direct reports
• Approve client SOWs and Letters of Agreement for partnerships
• Oversee budget maintenance, profitability and servicing across your digital workstreams
• Demonstrate expertise in approval processes and legal requirements per individual client needs
• Demonstrate thought leadership within organization and across industry
• Manage team structure, staffing and collaboration across agency

What you'll bring:

• 10+ years relevant experience
• Experience managing large teams
• Experience managing large and sometimes complicated clients in a digital/social role
• Scrappy yet organized approach to maintaining effective and efficient results
• Ability to counsel clients and build their trust
• Experience bringing in new business, managing and growing accounts
• Strategy expertise across core digital and social channels
• Excellent writing, communication, and presentation skills
• Experience creating social media strategies and managing team to execute them
• Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
• Development and/or management of social influencer campaigns
• Understanding of paid social and measurement/analytics tools
• Experience working with project management platforms such as Monday.com
• Experience working with and managing team of design/video/photography a plus on the production side

What We'll Bring

Here are a few highlights of our benefits offerings as an M Boother:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.