VP, Global Digital Experience & Growth

PTC; Boston (MA); On-site; USD 215,000 - 300,000; Full time

Benefits offered by this job

Equity programs

Medical, dental and vision insurance

401(k) matching

Paid time off

Tuition reimbursement

Commuter subsidy

Job summary

PTC seeks a senior leader to own the global Digital Experience engine, uniting ptc.com, paid media, organic search, and UX to drive pipeline and revenue.

You will build an experimentation program, onsite personalization, and GEO/AIEO practices, lead a multi-disciplinary team, and partner with IT and e-commerce to scale capabilities. The role requires 15+ years in digital marketing or ecommerce leadership in B2B software.

Qualifications

• 15+ years in digital marketing, digital experience, or ecommerce leadership, with significant time in B2B enterprise software or industrial technology
• 8+ years leading multi-disciplinary digital teams (15+ people)
• Proven pipeline or revenue accountability — you’ve owned a number, not just a channel
• Deep fluency across enterprise web platforms, CMS, paid media at scale, SEO, and web analytics
• Credible point of view on AI search and how discovery shifts to AI assistants

Responsibilities

• Own and map the multi-year digital experience roadmap for PTC across ptc.com, paid media, and organic visibility.
• Lead paid/earned digital campaigns globally and manage agency partners.
• Define SEO and GEO/AIEO capabilities and build an internal GEO engine.
• Oversee web analytics, measurement dashboards, and CRO program.
• Lead a global team spanning digital marketing, UX, analytics, and IT collaboration

Skills

Digital strategy

Team leadership

AI search

Experimentation

Personalization

Web analytics

Budget management

Executive communication

Job description

PTC seeks a senior leader to own the global Digital Experience engine, uniting ptc.com, paid media, organic search, and UX to drive pipeline and revenue.

You will build an experimentation program, onsite personalization, and GEO/AIEO practices, lead a multi-disciplinary team, and partner with IT and e-commerce to scale capabilities. The role requires 15+ years in digital marketing or ecommerce leadership in B2B software.