Vice President, Digital Experience

PTC Inc; Boston (MA); On-site; USD 215,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off and sick leave

Tuition reimbursement

401(k) contributions and employer 401k

Flexible spending accounts

Life insurance

Disability coverage

Commuter subsidy

Job summary

PTC Inc. in Boston seeks a visionary VP of Digital Experience to own the end‑to‑end digital ecosystem for ptc.com, paid and earned media, and the UX discipline. You will drive a global digital engine, establishing experimentation, onsite personalization, and a GEO/AIEO program to accelerate growth across five verticals.

You’ll lead a cross‑functional team of marketing, SEO, analytics, and web operations, partnering with IT to keep our tech stack cutting edge and aligned with business goals.

Qualifications

• 15+ years in digital marketing or ecommerce leadership.
• 8+ years leading multi-disciplinary digital teams (15+ people).
• Proven pipeline or revenue accountability — you’ve owned a number, not just a channel.
• Deep, hands‑on fluency across the full scope: enterprise web platforms and CMS, web operations, paid media at scale, SEO, and web analytics.
• A credible point of view on AI search — you can articulate how buying discovery is shifting to AI assistants.
• Track record building new capabilities (experimentation, personalization, or analytics practices) inside an established organization.
• Executive presence: you brief C‑suite leaders crisply and influence peers across sales, product, and IT.

Responsibilities

• Set the multi-year digital experience roadmap for PTC.com, paid media, and organic visibility across five verticals and global regions.
• Own the corporate website—strategy, IA, content operations, performance, and the UX/UI design practice.
• Lead paid and earned digital campaigns globally, with channel mix, agency management, and a strict pipeline standard.
• Own traditional organic search and build GEO/AIEO capabilities from the ground up with AI‑driven content strategies.
• Own digital measurement: site analytics, ecommerce funnel reporting, attribution insights, and senior leadership dashboards.
• Build and scale the experimentation and conversion rate optimization program, including testing infrastructure and velocity.
• Develop onsite personalization—account-aware experiences that adapt ptc.com and the Store to verticals and buying stages.
• Forecast and manage the digital experience budget; select and manage agencies and vendors.
• Define the digital experience requirements and partner with IT on stack strategy and maintenance.
• Lead a global team across digital marketing, SEO/SEA, PPC, digital strategy, UX, and web analytics.

Skills

Digital marketing leadership

Team leadership

Pipeline accountability

Web platforms

Content management

Paid media

SEO

Web analytics

AI search

Experimentation

Personalization

Executive presence

Job description

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. PTC’s growth depends on a digital experience that works as hard as our sales force.

VP, Digital Experience

The VP, Digital Experience owns that experience end to end: PTC.com, paid and earned digital marketing, search visibility across both traditional and AI-driven engines, web and ecommerce analytics, and the UX discipline that ties it together. This is a build‑and‑run role. You will run a global digital engine that already drives measurable pipeline—and you will build the capabilities PTC doesn’t have yet: a formal experimentation program, onsite personalization, and grow our generative engine optimization (GEO/AIEO) practice to make PTC the answer when engineers ask AI where to find design, PLM, and engineering software.

What you’ll own

• Digital strategy. Set the multi-year digital experience roadmap for PTC: how ptc.com, paid media, and organic visibility work together as one acquisition-to-conversion system across our five verticals (Automotive, MedTech, Federal/Aerospace & Defence, Industrials, Electronics & High Tech) and global regions.
• PTC.com and UX. Own the corporate website—strategy, information architecture, content operations, performance, and the UX/UI design practice. Make the site the strongest seller PTC has.
• Paid and earned digital. Own paid search, paid social, programmatic, and shopping campaigns globally, plus earned digital visibility. Set channel mix, manage agency partners, and hold every dollar to a pipeline standard.
• Search everywhere: SEO + GEO/AIEO. Own traditional organic search and build PTC’s generative engine optimization capability from the ground up—structured content, AI‑crawler readiness, citation and answer visibility across ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
• Web and ecommerce analytics. Own digital measurement: site analytics, ecommerce funnel reporting, attribution insight, and the dashboards leadership uses to steer investment. Turn measurement into decisions.
• Experimentation and conversion rate optimization. Build PTC’s conversion optimization program: testing infrastructure, experiment velocity, and a culture where every major page and journey earns its place with data.
• Personalization. Build onsite personalization—intent‑and account‑aware experiences that adapt ptc.com and the Store to vertical, segment, and buying stage.
• Budget and partners. Own and forecast the digital experience budget. Select and manage agencies and vendors; hold them to the same performance bar as the internal team.
• Technology partnership with IT. IT owns PTC’s marketing and web technology stack. You own what it must do: define the digital experience requirements and roadmap, and partner with IT on stack strategy, platform selection, and maintenance so the technology keeps pace with the business.
• Team leadership. Lead and develop a global organization spanning digital marketing, SEO/SEA, PPC, digital strategy, UX design, web analytics and partnering with the IT and e‑commerce teams.

How success is measured

• Marketing‑sourced pipeline from digital channels against Growth Marketing targets
• Site conversion rate and funnel performance (visit → engagement → hand‑raise → purchase)
• Organic and AI‑search visibility: rankings, citations, and share of answer for PTC’s categories
• Paid media efficiency (cost per opportunity, return on spend)
• Experiment velocity and win rate once the CRO program stands up

What you bring

What you bring:

• 15+ years in digital marketing, digital experience, or ecommerce leadership, with significant time in B2B enterprise software or industrial technology
• 8+ years leading multi-disciplinary digital teams (15+ people), including through org change or consolidation
• Proven pipeline or revenue accountability — you’ve owned a number, not just a channel
• Deep, hands‑on fluency across the full scope: enterprise web platforms and CMS, web operations, paid media at scale, SEO, and web analytics
• A credible point of view on AI search — you can articulate how buying discovery is shifting to AI assistants and what a company must do about it
• Track record building new capabilities (experimentation, personalization, or analytics practices) inside an established organization
• Executive presence: you brief C‑suite leaders crisply and influence peers across sales, product, and IT

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $215,000 - $300,000. The salary range reflects a good‑faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance‑based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs.

• medical, dental and vision insurance
• paid time off and sick leave
• tuition reimbursement
• 401(k) contributions and employer match
• flexible spending accounts

• life insurance
• disability coverage
• if you are an office-assigned employee, a generous commuter subsidy

All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers).

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Life at PTC is about more than working with today’s most cutting‑edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. If you share our passion for problem‑solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.