Global VP, Digital Experience & Growth
PTC Software (India)
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Job summary
PTC, a global software company in Boston, seeks a VP of Digital Experience to lead the end-to-end digital engine across ptc.com, paid media, and organic channels. You will drive a formal experimentation program, onsite personalization, and GEO/AIEO to align with pipeline targets.
You will manage international digital teams, partner with IT on stack strategy, and own measurement dashboards to steer investment and growth.
Qualifications
- 15+ years in digital marketing, digital experience, or ecommerce leadership in B2B enterprise software or industrial tech.
- 8+ years leading multi-disciplinary digital teams (15+ people).
- Proven pipeline or revenue accountability.
- Fluency across enterprise web platforms, CMS, paid media at scale, SEO, and web analytics.
Responsibilities
- Define and own the multi-year digital experience roadmap for PTC.com across five verticals and regions.
- Lead digital strategy, UX, paid and earned digital, and on-site personalization initiatives.
- Build and scale GEO/AIEO, experimentation, and personalization programs.
- Own web analytics, measurement, dashboards, and data-driven decision making.
- Manage budgets, agencies, and partnerships to meet pipeline targets.
- Lead a global team spanning marketing, SEO/SEA, PPC, UX, analytics, and IT collaboration.
Skills
Tools
Job description
PTC, a global software company in Boston, seeks a VP of Digital Experience to lead the end-to-end digital engine across ptc.com, paid media, and organic channels. You will drive a formal experimentation program, onsite personalization, and GEO/AIEO to align with pipeline targets.
You will manage international digital teams, partner with IT on stack strategy, and own measurement dashboards to steer investment and growth.
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