Global VP, Digital Experience & Growth

PTC Inc; Boston (MA); On-site; USD 215,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off and sick leave

Tuition reimbursement

401(k) contributions and employer 401k

Flexible spending accounts

Life insurance

Disability coverage

Commuter subsidy

Job summary

PTC Inc. in Boston seeks a visionary VP of Digital Experience to own the end‑to‑end digital ecosystem for ptc.com, paid and earned media, and the UX discipline. You will drive a global digital engine, establishing experimentation, onsite personalization, and a GEO/AIEO program to accelerate growth across five verticals.

You’ll lead a cross‑functional team of marketing, SEO, analytics, and web operations, partnering with IT to keep our tech stack cutting edge and aligned with business goals.

Qualifications

• 15+ years in digital marketing or ecommerce leadership.
• 8+ years leading multi-disciplinary digital teams (15+ people).
• Proven pipeline or revenue accountability — you’ve owned a number, not just a channel.
• Deep, hands‑on fluency across the full scope: enterprise web platforms and CMS, web operations, paid media at scale, SEO, and web analytics.
• A credible point of view on AI search — you can articulate how buying discovery is shifting to AI assistants.
• Track record building new capabilities (experimentation, personalization, or analytics practices) inside an established organization.
• Executive presence: you brief C‑suite leaders crisply and influence peers across sales, product, and IT.

Responsibilities

• Set the multi-year digital experience roadmap for PTC.com, paid media, and organic visibility across five verticals and global regions.
• Own the corporate website—strategy, IA, content operations, performance, and the UX/UI design practice.
• Lead paid and earned digital campaigns globally, with channel mix, agency management, and a strict pipeline standard.
• Own traditional organic search and build GEO/AIEO capabilities from the ground up with AI‑driven content strategies.
• Own digital measurement: site analytics, ecommerce funnel reporting, attribution insights, and senior leadership dashboards.
• Build and scale the experimentation and conversion rate optimization program, including testing infrastructure and velocity.
• Develop onsite personalization—account-aware experiences that adapt ptc.com and the Store to verticals and buying stages.
• Forecast and manage the digital experience budget; select and manage agencies and vendors.
• Define the digital experience requirements and partner with IT on stack strategy and maintenance.
• Lead a global team across digital marketing, SEO/SEA, PPC, digital strategy, UX, and web analytics.

Skills

Digital marketing leadership

Team leadership

Pipeline accountability

Web platforms

Content management

Paid media

SEO

Web analytics

AI search

Experimentation

Personalization

Executive presence

Job description

PTC Inc. in Boston seeks a visionary VP of Digital Experience to own the end‑to‑end digital ecosystem for ptc.com, paid and earned media, and the UX discipline. You will drive a global digital engine, establishing experimentation, onsite personalization, and a GEO/AIEO program to accelerate growth across five verticals.

You’ll lead a cross‑functional team of marketing, SEO, analytics, and web operations, partnering with IT to keep our tech stack cutting edge and aligned with business goals.