Vice President, Digital Experience

PTC Software (India); Boston (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

PTC, a global software company in Boston, seeks a VP of Digital Experience to lead the end-to-end digital engine across ptc.com, paid media, and organic channels. You will drive a formal experimentation program, onsite personalization, and GEO/AIEO to align with pipeline targets.

You will manage international digital teams, partner with IT on stack strategy, and own measurement dashboards to steer investment and growth.

Qualifications

• 15+ years in digital marketing, digital experience, or ecommerce leadership in B2B enterprise software or industrial tech.
• 8+ years leading multi-disciplinary digital teams (15+ people).
• Proven pipeline or revenue accountability.
• Fluency across enterprise web platforms, CMS, paid media at scale, SEO, and web analytics.

Responsibilities

• Define and own the multi-year digital experience roadmap for PTC.com across five verticals and regions.
• Lead digital strategy, UX, paid and earned digital, and on-site personalization initiatives.
• Build and scale GEO/AIEO, experimentation, and personalization programs.
• Own web analytics, measurement, dashboards, and data-driven decision making.
• Manage budgets, agencies, and partnerships to meet pipeline targets.
• Lead a global team spanning marketing, SEO/SEA, PPC, UX, analytics, and IT collaboration.

Skills

Years of digital marketing

Leadership of multi-disciplinary teams

Revenue accountability

Enterprise web platforms

AI/search strategy

Tools

CMS platforms

Web analytics tools

SEO/SEA tools

Job description

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

PTC's growth depends on a digital experience that works as hard as our sales force. The VP, Digital Experience owns that experience end to end: PTC.com, paid and earned digital marketing, search visibility across both traditional and AI-driven engines, web and ecommerce analytics, and the UX discipline that ties it together.

This is a build-and-run role. You will run a global digital engine that already drives measurable pipeline - and you will build the capabilities PTC doesn't have yet: a formal experimentation program, onsite personalization, and grow our generative engine optimization (GEO/AIEO) practice to make PTC the answer when engineers ask AI where to find design, PLM, and engineering software.

You are mutually accountable for global pipeline goals, not just traffic - Digital experience at PTC is a revenue channel with targets, and this role carries them.

What you'll own

Digital strategy. Set the multi-year digital experience roadmap for PTC: how ptc.com, paid media, and organic visibility work together as one acquisition-to-conversion system across our five verticals (Automotive, MedTech, Federal/Aerospace & Defence, Industrials, Electronics & High Tech) and global regions.

PTC.com and UX. Own the corporate website - strategy, information architecture, content operations, performance, and the UX/UI design practice. Make the site the strongest seller PTC has.

Paid and earned digital. Own paid search, paid social, programmatic, and shopping campaigns globally, plus earned digital visibility. Set channel mix, manage agency partners, and hold every dollar to a pipeline standard.

Search everywhere: SEO + GEO/AIEO. Own traditional organic search and build PTC's generative engine optimization capability from the ground up - structured content, AI-crawler readiness, citation and answer visibility across ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. This capability does not exist at PTC today; you will define it, staff it, and prove it.

Web and ecommerce analytics. Own digital measurement: site analytics, ecommerce funnel reporting, attribution insight, and the dashboards leadership uses to steer investment. Turn measurement into decisions.

Experimentation and conversion rate optimization. Build PTC's conversion optimization program: testing infrastructure, experiment velocity, and a culture where every major page and journey earns its place with data.

Personalization. Build onsite personalization - intent- and account-aware experiences that adapt ptc.com and the Store to vertical, segment, and buying stage.

Budget and partners. Own and forecast the digital experience budget. Select and manage agencies and vendors; hold them to the same performance bar as the internal team.

Technology partnership with IT. IT owns PTC's marketing and web technology stack. You own what it must do: define the digital experience requirements and roadmap, and partner with IT on stack strategy, platform selection, and maintenance so the technology keeps pace with the business.

Team leadership. Lead and develop a global organization spanning digital marketing, SEO/SEA, PPC, digital strategy, UX design, web analytics and partnering with the IT and e-commerce teams.

How success is measured

Marketing-sourced pipeline from digital channels against Growth Marketing targets

Site conversion rate and funnel performance (visit - engagement - hand-raise - purchase)

Organic and AI-search visibility: rankings, citations, and share of answer for PTC's categories

Paid media efficiency (cost per opportunity, return on spend)

Experiment velocity and win rate once the CRO program stands up

What you bring

15+ years in digital marketing, digital experience, or ecommerce leadership, with significant time in B2B enterprise software or industrial technology

8+ years leading multi-disciplinary digital teams (15+ people), including through org change or consolidation

Proven pipeline or revenue accountability - you've owned a number, not just a channel

Deep, hands-on fluency across the full scope: enterprise web platforms and CMS, web operations, paid media at scale, SEO, and web analytics

A credible point of view on AI search - you can articulate how buying discovery is shifting to AI assistants and what a company must do about it

Track record building new capabilities (experimentation, personalization, or analytics practices) inside an established organization

Executive presen