VP, E-Commerce Artist & Label Services

Warner Music Group; California; On-site; USD 180,000 - 240,000; Full time

Job summary

Warner Music Group seeks a senior D2C Marketing leader to drive the global direct-to-consumer strategy for WMX. You will lead a team embedded with label partners, owning CRM, lifecycle marketing, paid media, and fan data initiatives.

You will coordinate with labels, global marketing, ecommerce, creative, and operations to grow revenue, diversify streams, and build scalable fan-first marketing systems across markets.

Qualifications

• Senior D2C marketing leader with team management experience.
• Proven ability to grow fan engagement and direct-to-consumer revenue.
• Strong data-driven decision making with creative storytelling.

Responsibilities

• Lead and manage a team of marketing leaders working with label partners.
• Own global CRM and lifecycle marketing strategy (email, SMS, data capture).
• Oversee WMX's third-party business marketing and revenue growth.
• Develop and launch new D2C properties and platforms for ecommerce expansion.
• Set paid media strategy across Meta, Google, TikTok, and emerging platforms.
• Collaborate with ecommerce, creative, and operations to ensure scalable initiatives.
• Establish KPIs, dashboards, and reporting across all D2C efforts.

Skills

D2C marketing leadership

CRM platforms

Paid media platforms

Analytics dashboards

Cross-functional collaboration

Tools

CRM platforms

Email & SMS platforms

Analytics dashboards

Job description

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

WMX is Warner Music Group's merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist's creative vision.

WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we're building a forward-thinking team that's excited to evolve how artists reach and engage their audiences.

Your role:

The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and the development of new D2C properties. This role is responsible for managing a team of senior marketing leaders embedded with label partners, as well as owning CRM, lifecycle marketing, paid media, and fan data strategy. The VP will coordinate with labels, global marketing, ecommerce, creative, and operations teams. Their goal is to drive growth, diversify revenue, and create scalable, fan-first marketing systems.

Here you'll get to:

• Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives
• Oversee marketing for WMX's third-party business, driving growth beyond Warner-signed artists
• Develop and launch new D2C properties and platforms that expand WMX's ecommerce footprint and diversify revenue
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms
• Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable
• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts

About you:

• You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships
• You have a strong understanding of how to market to fans across music, culture, and consumer products
• You are comfortable balancing long‑term strategy with near‑term execution
• You understand how to build systems that scale while still supporting artist‑specific nuance
• You are data-informed and results‑oriented, without losing sight of creative storytelling
• You have experience working closely with labels, brand partners, or similarly matrixed organizations

We'd love it if you also had:

• 7 - 10 years of experience in a similar role
• Proven success growing third‑party or non‑core revenue streams
• Experience launching and scaling new digital commerce properties or platforms
• Experience working across global markets and coordinating international campaigns

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner,