Director, Digital Marketing

Warner Music Group; Los Angeles (CA); On-site; USD 105,000 - 120,000; Full time

Job summary

Warner Music Group in Los Angeles is seeking a Director of Digital Marketing to lead groundbreaking campaigns for our artists. You will drive fan growth, digital presence, and CRM initiatives across platforms, working closely with Marketing, Creative, Publicity, and Revenue teams.

The ideal candidate has 6+ years in digital and social media marketing, a Bachelor's degree or equivalent, and a track record directing budgets and paid media.

Qualifications

• Bachelor’s degree or equivalent.
• 6+ years in digital marketing, social media, or related fields.
• Strong organizational, verbal and written communication skills.
• Proven leadership and mentoring ability.
• Passion for fan-focused digital strategies with execution focus.
• Thrives in fast-paced, team-based environment.
• Solid knowledge of social platforms and content strategies.

Responsibilities

• Oversee development and execution of groundbreaking digital marketing campaigns for artists.
• Monitor campaigns in real-time and optimize for growth and engagement.
• Create post-mortem analyses to quantify impact of campaigns.
• Collaborate with Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity.
• Manage day-to-day social media, website, and CRM strategies for roster.
• Develop paid media campaigns and CRM strategies with VP of Paid Media.
• Work with Insights to profile audiences and build strategies.
• Build relationships with platform representatives and participate in update meetings.
• Manage online marketing budget spend for each artist.

Skills

Digital marketing strategy

Team leadership

Social media strategy

CRM campaigns

Analytics

Budget management

Education

Bachelor’s degree or equivalent

Tools

Jira

Basecamp

Falcon

HootSuite

Photoshop

Illustrator

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans.

Core Values

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Digital Marketing

A little bit about our team

The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s digital presence including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.

Your role & responsibilities

• Oversee the development and execution of groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists, leading to follower growth and consumption
• Monitor campaigns in real-time, making recommendations for continuous improvement.
• Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns
• Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and the Warner Records social accounts with a focus on driving fandom, engagement, and music consumption
• Use your expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
• Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
• Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
• Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist
• Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
• Build and maintain relationships with social media platform representatives and participate in regular update meetings
• Manage online marketing budget spend for each artist

About you

• Bachelor’s degree or equivalent
• Minimum of 6+ years professional experience in digital/social media marketing, direct to consumer marketing, and/or related fields preferably at a Record Label or music management company
• Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
• Innate ability to lead and mentor
• Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
• Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth
• Proven leadership experience in team discussions and client meetings
• Impeccable follow‑up and follow‑through
• A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, Twitter, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy

We’d love it if you also had

• Photoshop, Illustrator, or other graphic design knowledge
• Experience using project management software such as Jira and Basecamp
• Understanding of social media analytics and posting tools such as Falcon and HootSuite
• Knowledge of web3, NFT’s and crypto currency marketing
• Record Label experience
• People management skills

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

We love it here, and think you will, too.

This position requires a minimum of 4 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships.

Annual Rate: $105,000 to $120,000 Annually

#LI-Onsite

Links to relevant documents: 2026 Benefits At A Glance final.pdf EVerify Participation Poster.pdf Right To Work .pdf

Warner Music Group is an Equal Opportunity Employer.

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. Consider a career at WMG and be a part of one of the biggest forces in music today.