VP, D2C Marketing for Artists & Labels

Warner Music Group; California; On-site; USD 180,000 - 240,000; Full time

Job summary

Warner Music Group seeks a senior D2C Marketing leader to drive the global direct-to-consumer strategy for WMX. You will lead a team embedded with label partners, owning CRM, lifecycle marketing, paid media, and fan data initiatives.

You will coordinate with labels, global marketing, ecommerce, creative, and operations to grow revenue, diversify streams, and build scalable fan-first marketing systems across markets.

Qualifications

• Senior D2C marketing leader with team management experience.
• Proven ability to grow fan engagement and direct-to-consumer revenue.
• Strong data-driven decision making with creative storytelling.

Responsibilities

• Lead and manage a team of marketing leaders working with label partners.
• Own global CRM and lifecycle marketing strategy (email, SMS, data capture).
• Oversee WMX's third-party business marketing and revenue growth.
• Develop and launch new D2C properties and platforms for ecommerce expansion.
• Set paid media strategy across Meta, Google, TikTok, and emerging platforms.
• Collaborate with ecommerce, creative, and operations to ensure scalable initiatives.
• Establish KPIs, dashboards, and reporting across all D2C efforts.

Skills

D2C marketing leadership

CRM platforms

Paid media platforms

Analytics dashboards

Cross-functional collaboration

Tools

CRM platforms

Email & SMS platforms

Analytics dashboards

Job description

Warner Music Group seeks a senior D2C Marketing leader to drive the global direct-to-consumer strategy for WMX. You will lead a team embedded with label partners, owning CRM, lifecycle marketing, paid media, and fan data initiatives.

You will coordinate with labels, global marketing, ecommerce, creative, and operations to grow revenue, diversify streams, and build scalable fan-first marketing systems across markets.