Director, E-Commerce Label & Artist Services

Warner Music Group; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Warner Music Group, based in Los Angeles, is seeking a collaborative D2C Marketing Lead to align direct-to-consumer strategies with album, tour, and artist campaigns. You will partner with label marketing teams, WMX brand managers, and global teams to deliver cohesive, data-driven marketing plans.

The role emphasizes cross-functional leadership, campaign execution, and optimizing outcomes in real time based on fan behavior. Minimum 3–6 years in a similar role is preferred.

Qualifications

• 3–6 years in a similar marketing role.
• Experience partnering with label marketing or matrixed organizations is a plus.
• Strong collaboration skills and ability to balance multiple stakeholders.

Responsibilities

• Partner with label marketing teams to align D2C strategies with album, tour, and artist campaigns.
• Collaborate with WMX brand managers to develop and execute D2C plans for assigned artists.
• Work with global marketing teams to ensure consistency and scalability across regions.
• Translate campaign goals into actionable D2C tactics across email, SMS, paid media, and onsite promotions.
• Coordinate timelines, messaging, and launches across ecommerce, creative, and operations.
• Monitor campaign performance and optimize in real time based on data and fan behavior.
• Surface opportunities to expand D2C initiatives beyond core campaigns.

Skills

D2C Marketing

Cross-Functional Leadership

Campaign Management

Data-driven Marketing

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team

Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision. Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.

Your role

• Partner closely with label marketing teams to align D2C strategies with album, tour, and broader artist campaigns
• Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
• Work with global marketing teams to ensure consistency and scalability across regions
• Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions
• Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations
• Monitor campaign performance and optimize in real time based on data and fan behavior
• Surface opportunities to expand D2C initiatives beyond core campaigns

About you

• You are a collaborative marketing leader who thrives in cross-functional environments
• You understand the dynamics of label marketing and artist campaigns
• You are comfortable balancing multiple stakeholders and working across teams
• You are both strategic and execution-oriented
• You value clarity, organization, and follow-through
• 3-6 Years in a similar role

We’d love it if you also had

• Experience partnering with label marketing or similarly matrixed organizations
• Ability to manage multiple campaigns and timelines simultaneously

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

#LI-Onsite Salary Range: $90,000 to $120,000 Annually Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents: 2026 Benefits At A Glance final.pdf EVerify Participation Poster.pdf Right To Work .pdf Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at any stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. Consider a career at WMG and be a part of one of the biggest forces in music today.