Senior Director, Marketing

Warner Music Group; Los Angeles (CA); Sur place; USD 120 000 - 140 000; Plein temps

Résumé du poste

Warner Records seeks a visionary, data-driven Senior Director of Marketing to architect marketing and strategy for album releases and roster campaigns. You will lead marketing across production, strategy, and D2C initiatives for a roster of iconic artists.

Lead cross‑functional campaigns that blend traditional marketing with digital, social, and fan experiences; identify revenue beyond streaming; manage budgets and data-driven audience targeting to drive global fan growth.

Qualifications

• 10+ years of music marketing experience at a Record Label or management company.
• Campaigns that resulted in measurable growth (charts, certifications, streaming milestones).
• Expert-level understanding of DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord).
• Exceptional presentation skills; ability to sell a vision to artists and boards.
• Outside-the-box marketing thinking to connect fans, drive streams and sales.
• Experience in international campaign coordination.
• Excellent executive presence with ability to pitch strategy to A-list talent and managers.

Responsabilités

• Develop marketing strategy across all phases of artist and campaign development to position artists as global stars.
• Oversee development and execution of marketing campaigns for iconic artists.
• Align traditional label marketing with robust D2C initiatives for a seamless fan journey.
• Identify and execute high-margin revenue opportunities beyond streaming (merch, collectibles).
• Manage marketing budgets across the roster and collaborate with departments on campaigns.

Connaissances

Marketing strategy

Campaign leadership

Data-driven

Executive presence

DSP knowledge

International campaigns

Outils

Photoshop

Illustrator

Description du poste

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

A little bit about our team:

Warner Records is looking for a visionary, data-driven Senior Director of Marketing. This is a high-impact role designed to bring cutting edge marketing ideas to some of the most iconic artists at Warner Records. You will be responsible for architecting marketing and strategy for album and on-roster catalog releases for Warner Records artists.

Your role:

The ideal candidate understands that in 2026, a “Number 1 Album” is just as much about community engagement and exclusive D2C drops as it is about streaming numbers. You will be the lead marketing & product manager for a roster of artists that includes all marketing strategy, physical and digital product production and be the architect for the overall artist’s vision.

• Develop marketing strategy across all phases of artist + campaign development that position our artists as global stars, differentiate them in the marketplace, ensure a unified story / creative across all consumer touch points and leads to commercial success
• Oversee the development and execution of innovative marketing campaigns for iconic rock and pop music artists at Warner Records
• Align traditional label marketing campaigns (social, PR, radio) with robust D2C initiatives to ensure a seamless fan journey
• Identify and execute high-margin revenue opportunities beyond streaming, including limited‑edition physical media, exclusive merchandise, and digital collectibles.
• Manage marketing budgets across your roster of artists
• Leverage data to identify “super‑fan” segments and tailor marketing efforts toward high‑value audiences
• Create an overall Marketing vision for the artist to be shared across the company, starting from signing and updating with each launch
• Work with production and A&R oversee all product creation and development
• Lead Campaign Development and collaborate with all departments to develop innovative, fully integrated marketing campaigns that drive cultural relevance, audience growth, and commercial success
• Drive revenue by working with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom

About you:

• 10+ years of music marketing experience at a Record Label or management company
• You have successfully led campaigns that resulted in measurable growth (e.g., Chart positions, RIAA certifications, or significant streaming milestones)
• Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord)
• Exceptional presentation skills; you can sell a vision to an artist and a boardroom alike
• Outside of the box marketing thinking, not doing the tried and true but finding new ways to connect to fans, drive streams and sales of Warner Records music
• Experience in international campaign coordination
• Excellent executive presence with the ability to pitch strategy directly to A‑list talent and their managers

We’d love it if you also had:

• Great problem solving skills
• A passion for music and the ability to market it
• Outside the box thinking and new ways to bring fans into the inner circle to drive engagement
• Experience with packaging, production and product development
• Photoshop/Illustrator experience
• Experience and deep knowledge of social and streaming analytics
• Strong knowledge of catalog marketing for music

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

Annual Rate: $120,000 to $140,000 Annually

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents: 2026 Benefits At A Glance final.pdf EVerify Participation Poster.pdf Right To Work .pdf

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. Consider a career at WMG and be a part of one of the biggest forces in music today.