VP & Director, Brand Strategy — Lead Growth & Insight

Publicis Groupe; Birmingham (MI); On-site; USD 129,000 - 177,000; Full time

Benefits offered by this job

Medical coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Dental

Vision

Disability

Job summary

Digitas, a Networked Experience Agency, seeks a Vice President/Director of Brand Strategy in the U.S. You will shape a clear strategic vision, align creativity with data and culture, and drive measurable brand growth across Brand, Digital, Comms, and Media.

You’ll partner with the Creative Director to inspire the team, champion the fusion of creativity and intelligence, and translate insights into impactful ideas for CMOs and CEOs. Travel and AI fluency are valued benefits.

Qualifications

• Four-year college degree and 10–12 years in account planning/brand strategy, preferably in an advertising agency.
• Ability to uncover real insights and present them in a way that inspires creative.
• Ability to originate ideas and brand experiences.
• Collaborative spirit, shepherding solutions through with other strategists and agency partners.
• Willingness to roll up the sleeves to help bring great ideas to life.
• Proven influence at the CMO level and beyond.
• Persuasiveness and the confidence to excite clients to buy into powerful ideas.
• A reputation for being exceptionally insightful, enterprising, articulate and convincing.
• Willingness to travel as needed.
• Familiarity with prompt-based interaction and AI tools is a plus.

Responsibilities

• Shaping and articulating a clear strategic vision that aligns creativity, data, and cultural relevance to drive brand growth.
• Translating business challenges into actionable brand platforms that drive measurable results.
• Overseeing strategy across Brand, Digital, Comms, and Media to ensure consistency and connection throughout the brand experience.
• Partnering with the Creative Director and providing inspiration for the Creative Department.
• Championing the fusion of creativity and intelligence — ensuring every idea is emotionally powerful and strategically sound.
• Driving deep understanding of people, culture, and context — turning insights into ideas that resonate emotionally and drive action.
• Advocating for the consumer’s voice at every stage of the brand journey
• Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
• Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
• Measuring the impact of brand work through effectiveness frameworks, KPIs, and cultural traction.
• Representing the agency’s strategic voice externally — through pitches, conferences, and thought leadership.
• Managing and mentoring mid-level planners and rising Brand Strategy talent
• Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis
• Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business

Skills

Strategic leadership

Brand strategy

Insight generation

Team mentoring

Client influence

Storytelling

Collaboration

Travel willingness

AI tools familiarity

Education

Bachelor's degree

Tools

Generative AI tools

Job description

Digitas, a Networked Experience Agency, seeks a Vice President/Director of Brand Strategy in the U.S. You will shape a clear strategic vision, align creativity with data and culture, and drive measurable brand growth across Brand, Digital, Comms, and Media.

You’ll partner with the Creative Director to inspire the team, champion the fusion of creativity and intelligence, and translate insights into impactful ideas for CMOs and CEOs. Travel and AI fluency are valued benefits.