VP, Digital Marketing Analytics & Growth Strategy

Archer; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Archer, collaborating with JPMorgan Chase, seeks a Digital Marketing Analytics Manager to shape how we plan, test, and measure digital marketing campaigns end to end. You will partner with marketing, finance, and analytics teams to translate data into clear decisions that drive investment and targeting.

You will lead analytics across the full digital marketing lifecycle, develop test hypotheses, design measurement plans, and deliver stakeholder-ready insights.

Qualifications

• Bachelor's degree in an applicable field and 6 years of marketing data and analytics experience.
• Proficiency in Structured Query Language and at least one analytics programming language (such as Python, SAS, or R).
• Experience with digital data platforms such as Adobe Analytics, CJA and relational databases and large-scale data platforms, including Snowflake.
• Hands-on experience delivering financial analytics and performance insights, including test design, pro forma estimates, and actual results measurement.
• Proven ability to influence and communicate with senior stakeholders using clear, concise narratives.
• Demonstrated experience supporting marketing strategy and end-to-end campaign execution.
• Strong analytical reasoning and structured problem-solving skills, with the ability to translate complex data into actionable insights.
• Experience building or using dynamic, self-serve reporting solutions and automated dashboards.
• Analyze client experience and journey outcomes, including AI-enabled discovery and servicing pathways, to identify opportunities for improvement and measurable value creation.

Responsibilities

• Lead end-to-end digital marketing strategy and execution across public/secure/owned channels, owning performance optimization to drive qualified traffic, pipeline, and conversions.
• Manage stakeholder relationships for assigned marketing partners, including intake, prioritization, scoping, timelines, and final outputs
• Define experimentation strategies by framing hypotheses, designing test and control approaches, and aligning on success metrics
• Support campaign execution by validating audience selection, measurement feasibility, and operational requirements
• Build impact models and financial business cases to guide audience, offer, channel, and funding decisions
• Develop reusable frameworks to evaluate incrementality, profitability, and return on investment using forecasts versus actual results
• Produce clear performance reporting and post-test readouts with actionable recommendations for senior stakeholders
• Leverage and help evolve analytic tooling and data environments to improve speed, scale, and consistency of insights
• Partner across modeling, finance, channels, and delivery teams to ensure solutions are implementable and aligned to standards
• Define and advocate for data requirements, including addressing data gaps, data quality, and lineage considerations
• Coach and develop junior team members on analytical methods, documentation practices, and stakeholder-ready storytelling

Skills

SQL

Analytics languages (Python/SAS/R)

Adobe Analytics

CJA

Snowflake

Financial analytics

Stakeholder communication

Campaign analytics

Dashboards & self-serve reporting

Education

Bachelor's degree in an applicable field

Tools

Adobe Analytics

CJA

Snowflake

Relational databases

Job description

Archer, collaborating with JPMorgan Chase, seeks a Digital Marketing Analytics Manager to shape how we plan, test, and measure digital marketing campaigns end to end. You will partner with marketing, finance, and analytics teams to translate data into clear decisions that drive investment and targeting.

You will lead analytics across the full digital marketing lifecycle, develop test hypotheses, design measurement plans, and deliver stakeholder-ready insights.