VP, Digital Analytics & Performance Strategy

Fairygodboss; New York (NY); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Health care coverage

On-site wellness centers

Retirement savings plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching

Job summary

J.P. Morgan Asset Management seeks a Marketing Delivery Lead, VP, Web Analytics & Data to own end-to-end analytics strategy across public websites, mobile apps and advisor tools. You will translate data into actionable insights and collaborate with BI and AI teams to scale intelligent analytics.

You will write tracking specifications, manage external partners and present results to senior stakeholders, driving digital performance improvements and compliant data practices.

Qualifications

• 5+ years of experience in digital analytics, web analytics or analytics product management.
• Deep hands‑on expertise with Google Analytics (GA4) and tag management platforms.
• Strong experience writing technical tracking specifications for websites, mobile applications and complex digital tools.
• Demonstrated ability to analyze and interpret web performance data and present findings to both technical and non‑technical audiences.
• Experience managing external vendors or agencies, including scoping work, managing timelines and ensuring quality delivery.
• Solid understanding of data layer architecture, event tracking and digital measurement frameworks.
• Familiarity with AI/ML concepts and experience partnering with data science or BI teams on analytics solutions.
• Excellent communication, collaboration and stakeholder management skills, with the ability to operate in a fast‑paced, matrixed environment.
• Experience in financial services or another highly regulated industry.
• Hands‑on experience with AI or machine learning tools applied to web data.
• Knowledge of data privacy regulations (such as GDPR and CCPA) and their implications for digital tracking.
• Familiarity with BI and data visualization tools.
• Experience with Adobe Analytics in addition to Google Analytics.

Responsibilities

• Define and own the web analytics product roadmap, aligning data collection and reporting capabilities with broader business goals and digital KPIs, and acting as the web analytics subject matter expert.
• Partner with marketing, digital and product teams to establish measurement frameworks and tracking models that support decision making.
• Author and maintain comprehensive technical tracking requirements for web, mobile app and advisor tool environments, including event taxonomies, data layer specifications and tagging standards.
• Conduct QA and validation of tracking implementations to ensure data accuracy and integrity across all digital properties.
• Stay current on browser privacy changes, cookie deprecation and consent management frameworks, and adjust tracking strategies to remain compliant and resilient.
• Manage the day to day relationship with the external web analytics agency, including briefing on requirements, setting delivery timelines and holding the agency accountable for quality and deadlines.
• Review and approve agency deliverables to ensure implementations align with J.P. Morgan Asset Management data governance and compliance standards.
• Pull, interpret and present performance reports for websites and apps using Google Analytics and other analytics platforms, translating data into clear, actionable insights for stakeholders.
• Proactively identify opportunities to improve digital conversion, engagement and user experience by surfacing trends, anomalies and optimization opportunities from analytics data.
• Collaborate closely with Business Intelligence and data science teams to design and scale AI powered web data solutions, including predictive analytics, opportunity identification and automated optimization recommendations.

Skills

Google Analytics GA4

Tag management

Tracking specifications

Data analysis

Vendor management

Data layer

AI/ML concepts

BI collaboration

Communication

Privacy regulations

Adobe Analytics

AI/ML tools

Tools

Google Analytics

Adobe Analytics

Tag Management Platforms

Job description

J.P. Morgan Asset Management seeks a Marketing Delivery Lead, VP, Web Analytics & Data to own end-to-end analytics strategy across public websites, mobile apps and advisor tools. You will translate data into actionable insights and collaborate with BI and AI teams to scale intelligent analytics.

You will write tracking specifications, manage external partners and present results to senior stakeholders, driving digital performance improvements and compliant data practices.