Marketing Analytics VP: Strategy, Insights & Impact

J.P. Morgan; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Financial coaching

Job summary

J.P. Morgan in New York seeks a Marketing Analytics Specialist to drive data-driven decision making across campaigns. You will partner with Marketing and Product Strategy to support targeting, forecasting, testing, and campaign measurement from a data and analytics perspective.

Responsibilities include end-to-end analytics, audience targeting, performance reporting, and communicating insights to senior leaders. Strong technical, problem-solving, and cross-team collaboration skills are required.

Qualifications

• BS Degree in a STEM discipline with 5+ years of related Marketing Analytics experience.
• Hands-on analytics delivery to multiple management levels (Test design, financials, reporting, profiling, segmentation).
• Experience with Snowflake, AWS and advanced querying languages (SQL, HQL, SparkSQL).
• Data extraction, transformation and load (ETL) understanding.
• Proficiency in web analytics (Adobe Analytics) and interactive reporting (Tableau, Databricks).
• Strong communication, problem-solving, and ability to influence stakeholders.

Responsibilities

• Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including sizing, audience targeting, test design, reporting, and insight generation.
• Partner with clients/stakeholders to manage the portfolio, define delivery approaches, and recommend strategy and experimentation to meet objectives.
• Provide tactical and strategic marketing insights through analytics, reporting, and data visualization.
• Translate complex analyses into clear, actionable insights and build relationships across the organization.
• Stay current on industry trends and evaluate new tools to address evolving business needs.

Job description

J.P. Morgan in New York seeks a Marketing Analytics Specialist to drive data-driven decision making across campaigns. You will partner with Marketing and Product Strategy to support targeting, forecasting, testing, and campaign measurement from a data and analytics perspective.

Responsibilities include end-to-end analytics, audience targeting, performance reporting, and communicating insights to senior leaders. Strong technical, problem-solving, and cross-team collaboration skills are required.