VP, Digital Marketing Analytics & Growth Strategy

Aumni; Columbus (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Chase, a leading financial services firm, is seeking a Digital Marketing Analytics Manager within the CCB Data & Analytics team to shape measurement plans and insights across the full digital marketing lifecycle. You will translate business goals into testable strategies, partner with marketing, finance, and data teams, and coach junior teammates to elevate storytelling and governance.

You will drive hypothesis-driven experiments, design robust measurement, and deliver stakeholder-ready insights

Qualifications

• Bachelor’s degree in an applicable field and 6+ years of marketing data and analytics experience.
• Proficiency in SQL and at least one analytics language (Python, SAS, or R).
• Experience with Adobe Analytics, CJA, Snowflake, and relational databases.
• Hands-on experience delivering financial analytics, pro forma estimates, and actual results measurement.
• Proven ability to influence and communicate with senior stakeholders using clear narratives.
• Experience supporting marketing strategy and end-to-end campaign execution.
• Ability to build self-serve reporting solutions and automated dashboards.

Responsibilities

• Lead end-to-end digital marketing strategy and execution across channels, driving traffic, pipeline, and conversions.
• Manage stakeholder relationships for marketing partners, including intake, scoping, timelines, and outputs.
• Define experimentation strategies with hypotheses, test/control designs, and success metrics.
• Support campaign execution by validating audience selection, measurement feasibility, and requirements.
• Build impact models and financial cases to guide audience, offer, channel, and funding decisions.
• Develop reusable frameworks to evaluate incrementality, profitability, and ROI comparing forecasts to results.
• Produce clear performance reporting and post-test readouts with actionable recommendations for leaders.

Skills

SQL

Python

R

SAS

Stakeholder communication

Marketing analytics

Experiment design

Dashboards

Education

Bachelor's degree

Tools

Adobe Analytics

Snowflake

CJA

Job description

Chase, a leading financial services firm, is seeking a Digital Marketing Analytics Manager within the CCB Data & Analytics team to shape measurement plans and insights across the full digital marketing lifecycle. You will translate business goals into testable strategies, partner with marketing, finance, and data teams, and coach junior teammates to elevate storytelling and governance.

You will drive hypothesis-driven experiments, design robust measurement, and deliver stakeholder-ready insights