VP, Lifecycle Marketing Strategy — B2B Growth

JPMorgan Chase & Co.; Seattle (WA); Vor Ort; USD 133.000 - 195.000; Vollzeit

Zusammenfassung

JPMorgan Chase & Co. in Seattle is seeking a Vice President of Lifecycle Marketing Strategy to lead development and execution of lifecycle marketing programs across Commercial Banking's middle market clients.

You will design data-driven engagement, retention and cross-sell initiatives, collaborating with Product Marketing, Analytics and Sales to deliver measurable business impact and long-term client value.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, Analytics or a related field.
• Significant experience developing and executing lifecycle, CRM, customer engagement, retention or relationship marketing strategies in a B2B environment.
• Demonstrated expertise designing customer journeys that drive engagement, product adoption, retention and revenue growth.
• Strong understanding of B2B lifecycle marketing principles, including activation, engagement, cross-sell and relationship deepening.
• Experience leveraging customer data, segmentation, analytics and behavioral insights to develop targeted marketing strategies.
• Proven ability to translate business objectives into measurable lifecycle marketing programs and outcomes.
• Experience working with marketing automation, CRM and customer journey orchestration platforms.
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets.
• Demonstrated success partnering across Product Marketing, Segment Marketing, Analytics, Sales and stakeholder organizations.
• Ability to influence senior leaders and drive alignment across a complex, matrixed organization.
• Excellent written, verbal and executive presentation skills.
• Strong project leadership and organizational skills, with the ability to manage multiple priorities and stakeholders simultaneously.

Aufgaben

• Define lifecycle journeys and key client moments that influence engagement, product utilization and relationship expansion.
• Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities and thought leadership.
• Develop deepening programs that connect clients with banking, payments, liquidity, credit and advisory solutions based on demonstrated needs and behaviors.
• Identify and evaluate new lifecycle marketing capabilities, technologies and operating models that strengthen Commercial Banking's client growth strategy.
• Leverage client, behavioral and business data to identify opportunities for personalized engagement and next-best-action strategies.
• Establish KPI frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption and revenue growth.
• Deliver performance reporting, client insights and strategic recommendations to senior Marketing and Commercial Banking leadership.
• Work closely with Product Marketing, Analytics, Sales Enablement and Commercial Banking stakeholders in the design of integrated client journeys that deliver meaningful client experiences while driving measurable business outcomes.
• Lead test-and-learn initiatives to continuously optimize client experiences, engagement strategies and business results.
• Accountable for establishing and meeting reach goals for the C&C content curation engine, ensuring that clients receive and engage with firm-wide content.

Kenntnisse

Lifecycle marketing

CRM

Customer engagement

Retention

Cross-functional leadership

Data analytics

Marketing automation

Customer journeys

Executive presentation

Stakeholder management

Product marketing collaboration

Strategic thinking

Ausbildung

Bachelor's degree in Marketing, Business, Communications, Analytics or a related field

Tools

CRM platforms

Marketing automation platforms

Customer journey orchestration platforms

Jobbeschreibung

JPMorgan Chase & Co. in Seattle is seeking a Vice President of Lifecycle Marketing Strategy to lead development and execution of lifecycle marketing programs across Commercial Banking's middle market clients.

You will design data-driven engagement, retention and cross-sell initiatives, collaborating with Product Marketing, Analytics and Sales to deliver measurable business impact and long-term client value.