Content & Digital Campaign Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 81,225 - 129,987; Full time

Benefits offered by this job

Medical coverage

401k plan

Paid time off

Parental leave

Tuition reimbursement

Job summary

Publicis Groupe Zenith in New York seeks a Supervisor of Content to lead content and digital initiatives, supported by the Negotiator/Planner and Assistant Negotiator/Planner, driving ROI for brands.

The role focuses on activating with digital publishers, setting objectives and KPIs, supervising campaigns, and collaborating with Strategy, Analytics, Video, Search teams. Candidates should be expert in listed tools and possess strong project management and leadership skills.

Qualifications

• Digital Investment tools are used to optimize media investments.
• Content Investment tools support data-driven decision making.
• Knowledge of industry platforms is expected and trained.

Responsibilities

• Drive activation with digital and content publishers to enable consumer engagement.
• Provide strategic input based on audience insights and marketplace knowledge.
• Collaborate on negotiation strategies with content and digital publishers.
• Set objectives and KPIs for campaigns and ensure timely execution.
• Lead campaigns, monitor performance, and troubleshoot ad delivery and billing.
• Manage the team and mentor junior members to grow skills.

Tools

Prisma

Lumina

Wrike

Comscore

JIRA

DCM

DoubleVerify

Salesforce

MP

Amazon Attribution

Infegy

MRI

Scarburgh

eMarketer

MOAT

Fluency

Job description

Publicis Groupe Zenith in New York seeks a Supervisor of Content to lead content and digital initiatives, supported by the Negotiator/Planner and Assistant Negotiator/Planner, driving ROI for brands.

The role focuses on activating with digital publishers, setting objectives and KPIs, supervising campaigns, and collaborating with Strategy, Analytics, Video, Search teams. Candidates should be expert in listed tools and possess strong project management and leadership skills.