Vice President, Content

Zenith; New York, Northern (NY, KY); Hybrid; USD 160,000 - 256,000; Full time

Job summary

Zenith in New York is seeking the VP, Content, a senior leader who will shape Branded content and experiential partnerships for a major CPG portfolio. You will drive strategy, lead senior client conversations, and oversee talent across content, sponsorships, creators, and media partnerships.

You will cultivate publisher and platform relationships, oversee partnerships, and ensure content recommendations align with brand strategy, media planning, and measurement, while guiding cross-functional

Qualifications

• 8-12+ years in branded content, partnerships, or related areas.
• Experience leading large client relationships and teams.
• Strong ability to sell strategic recommendations to executives.

Responsibilities

• Build trusted relationships with client stakeholders and senior agency leaders.
• Oversee custom content partnerships, creator programs, and branded entertainment.
• Lead, coach, and develop a team of content supervisors.
• Collaborate with strategy, investment, analytics, PR, shopper, social, and creative teams.

Skills

Branded content

Integrated marketing

Partnerships

Influencer marketing

Media partnerships

Content strategy

Branded storytelling

Job description

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

TheVP,Contentisthe senior contentlead fora CPGportfolioaccount,responsible fordevelopingandexecutingcontentand experientialpartnerships thatdrivebusiness resultsacross food, beverage, pet, and snackingbrands.

This leaderbrings deep experience in branded content, media partnerships, creator and influencer marketing, entertainment integrations, sponsorships, and consumer engagement programs.They can shape strategy, leadsenior client conversations,developtalent,managecommercial performance, andoverseecomplexexecution.

Responsibilities

Client leadership

• Build trusted relationships with client stakeholders and senior agency leaders.
• Translate businessobjectivesinto scalable content, partnership, and creator strategies.
• Present recommendations, innovation opportunities, and annual planning frameworks to senior clients.
• Lead senior conversations across branded content, sponsorships, creators, influencers, entertainment, and media partnerships.

Content partnerships and innovation

• Oversee custom content partnerships, creator programs, experiential activations, sponsorships, and branded entertainment.
• Maintain senior relationships with publishers, platforms, creators, talent agencies, sports properties, entertainment companies, and content partners.
• Evaluate marketplace opportunities and negotiate strategic value, added value, and first-to-market programs aligned to client priorities.

Team leadership

• Lead, coach, and develop a team of content supervisors.
• Support career growth, capability building, and succession planning.
• Foster a culture of collaboration, accountability,curiosity, and excellence.

Cross-functional integration

• Collaborate closelywith strategy, investment, analytics, PR, shopper, social, creative, and account teams.
• Ensure content recommendations are integrated intobrand strategy,media planning,measurement, and commercial realities.
• Lead partnership planning and executionacross stakeholder groups.

Qualifications

• 8-12+ years of experience in branded content, integrated marketing, partnerships, influencer marketing, media, or communications.
• Experience leading large client relationships within an agency, media company, publisher, platform, or brand environment.
• Deep understanding of media partnerships, content strategy, creator marketing, and branded storytelling.
• Demonstrated ability to build and sell strategic recommendations to senior stakeholders.
• Strong commercial acumen, including forecasting, staffing, scoping, andfinancial management.
• Experience leading and developing high-performing teams.
• Exceptional communication, presentation, negotiation, and relationship-building skills.
• Passion for culture, content, consumer behavior, and emerging media trends.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2026.