Content & Digital Campaign Lead

Zenith; New York (NY); On-site; USD 81,225 - 129,987; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Supervisor of Content in the United States to lead the content and digital investment practice, coordinating with negotiators, planners, and analysts to deliver integrated campaigns.

You will guide activation with publishers, set KPIs, oversee timely launches, and manage billing while mentoring junior teammates and sharing best practices across the team. This role emphasizes ROI, audience insights, and staying ahead of digital trends for client brands.

Qualifications

• Experience using the listed Digital Investment tools and platforms.
• Ability to train junior staff on content and digital investment practices.
• Strong collaboration with publishers and internal teams.

Responsibilities

• Drive direct activation with digital publishers to create consumer engagement opportunities.
• Provide strategic input based on audience insights and past performance.
• Collaborate on negotiation strategies with publishers.
• Set objectives and KPIs for campaigns.
• Oversee campaign launches and meticulous execution.
• Manage billing reconciliation across campaigns.
• Collaborate with Strategy, Precision, Video, Search and Analytics teams.
• Mentor junior team members and share knowledge.

Skills

Digital Investment

Content Investment

Team leadership

Tools

Prisma

Lumina

Wrike

Comscore

JIRA

DCM

Double Verrify

Sales Force

MP

Amazon Attribution

Infegy

MRI

Scarburough

eMarketer

MOAT

Fluency

Job description

Zenith, part of Publicis Groupe, seeks a Supervisor of Content in the United States to lead the content and digital investment practice, coordinating with negotiators, planners, and analysts to deliver integrated campaigns.

You will guide activation with publishers, set KPIs, oversee timely launches, and manage billing while mentoring junior teammates and sharing best practices across the team. This role emphasizes ROI, audience insights, and staying ahead of digital trends for client brands.