Content & Digital Activation Lead

Publicis Group; New York (NY); On-site; USD 81,225 - 129,987; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Supervisor of Content in New York to support the AD and collaborate with the Negotiator/Planner teams. The role emphasizes direct activation with publishers and establishing KPIs for campaigns.

You will work with Strategy, Precision, Video, Search and Analytics to deliver integrated solutions and ensure timely launches, accurate billing, and strong client partnerships.

Qualifications

• Expertise in digital and content investment tools and platforms.
• Ability to train junior team members on the listed tools.
• Experience building and optimizing integrated marketing campaigns.

Responsibilities

• Activation with digital publishers to drive consumer engagement.
• Set objectives and KPIs for campaigns and ensure timely execution.
• Collaborate with Strategy, Precision, Video, Search and Analytics teams to drive ROI.
• Build client relationships and contribute to client presentations.
• Oversee billing reconciliation and campaign delivery quality.

Skills

Digital Investment

Content Investment

Strategic Planning

Campaign Management

Tools

Prisma

Lumina

Wrike

Comscore

JIRA

DCM

DoubleVerify

Salesforce

MP

Amazon Attribution

Infegy

MRI

Scarborough

eMarketer

MOAT

Fluency

Job description

Zenith, part of Publicis Groupe, seeks a Supervisor of Content in New York to support the AD and collaborate with the Negotiator/Planner teams. The role emphasizes direct activation with publishers and establishing KPIs for campaigns.

You will work with Strategy, Precision, Video, Search and Analytics to deliver integrated solutions and ensure timely launches, accurate billing, and strong client partnerships.