VP, Client Marketing & Journey Automation

Nuveen; Frisco (TX); On-site; USD 196,000 - 274,000; Full time

Job summary

Nuveen seeks an experienced Client Marketing leader to design and execute journey-based campaigns across B2B and B2C audiences within Retirement Solutions. You will drive end-to-end engagement across owned channels, partnering with Product, Brand/Creative, Digital Experience and Sales to deliver measurable outcomes.

The role leads a team of three marketers, defines KPI-driven goals, and aligns communications with CEO initiatives.

Qualifications

• University degree preferred.
• 10+ years of marketing experience in B2B/B2C.
• Experience with Go-To-Market and journey-based campaigns.

Responsibilities

• Leads development of Go-To-Market for retirement plan products and services across B2B and B2C audiences, focusing on engagement across owned channels.
• Develops customer journeys and automated campaigns, connecting audience insights with timing and measurement.
• Leads audience web strategy for Higher Education and Healthcare markets, partnering with web centers of excellence to drive engagement with TIAA/Nuveen.
• Establishes strong relationships with sales and business partners to educate internally and showcase key workstreams.
• Sets and tracks KPIs linked to audience goals and ensures alignment with strategic plans.
• Leads a team of 3 marketers, developing career paths and fostering cross-functional collaboration.

Skills

Audience Insights

Budgeting

Campaign Management

Differentiates Value Proposition

Influence

Lead and Demand Generation

Marketing Analytics

Marketing Channels

Marketing Strategic Planning

Prioritizes Effectively

Relationship Management

Education

University degree preferred

Job description

Nuveen seeks an experienced Client Marketing leader to design and execute journey-based campaigns across B2B and B2C audiences within Retirement Solutions. You will drive end-to-end engagement across owned channels, partnering with Product, Brand/Creative, Digital Experience and Sales to deliver measurable outcomes.

The role leads a team of three marketers, defines KPI-driven goals, and aligns communications with CEO initiatives.