VP, Client Marketing & Customer Journey Strategy

TIAA; Dallas (TX); On-site; USD 196,000 - 274,000; Full time

Job summary

TIAA is seeking a Client Marketing leader to drive end-to-end, journey-based campaigns across owned channels, partnering with Brand/Creative, Digital Experience, and Product. You will supervise a team of three marketers, set objectives, and align marketing efforts with CEO initiatives while measuring impact against KPIs.

Experience in developing and executing strategic plans, forecasting, and building audience-centric campaigns in a regulated environment is required.

Qualifications

• 10+ years of experience in client marketing and go-to-market strategy.
• Proven ability to lead cross-functional teams and drive KPIs.
• Strong communication and stakeholder management skills.

Responsibilities

• Leads development of Go-To-Market for retirement plan products and services for B2B/B2C audiences.
• Develops journeys and drives automation across channels with KPI measurement.
• Leads audience web strategy for Higher Education and Healthcare markets.
• Builds relationships with sales and business partners to educate and align efforts.
• Partners across org to lead marketing tied to CEO initiatives and presents to senior leadership.
• Leads a team of 3 marketers and develops career paths.

Skills

Audience Insights

Budgeting

Campaign Management

Differentiates Value Proposition

Influence

Lead and Demand Generation

Marketing Analytics

Marketing Channels

Marketing Strategic Planning

Prioritizes Effectively

Relationship Management

Education

University (Degree) Preferred

Job description

TIAA is seeking a Client Marketing leader to drive end-to-end, journey-based campaigns across owned channels, partnering with Brand/Creative, Digital Experience, and Product. You will supervise a team of three marketers, set objectives, and align marketing efforts with CEO initiatives while measuring impact against KPIs.

Experience in developing and executing strategic plans, forecasting, and building audience-centric campaigns in a regulated environment is required.