Client Marketing Strategy Leader

TIAA; Philadelphia (Philadelphia County); On-site; USD 196,000 - 274,000; Full time

Job summary

TIAA in Philadelphia seeks a Client Marketing leader to drive end-to-end Go-To-Market for retirement plan products across B2B and B2C, focusing on engagement across owned channels and aligning with Product and Product Marketing.

You will develop journeys, automate campaigns, and connect audience insights to timing of engagement, while leading a team of three marketing professionals and partnering with Sales and business partners.

Qualifications

• University degree preferred.
• 10+ years of marketing leadership experience required.
• Experience in client marketing, journey building and audience development.

Responsibilities

• Leads development of Go-To-Market for retirement plan products and services across B2B and B2C audiences.
• Develops journeys and drives automation vs. single campaigns, linking audience insights to engagement timing.
• Leads audience web strategy development for higher education and healthcare markets.
• Cultivates strong relationships with sales and business partners to educate and align efforts.
• Ensures projects are measurable and tied to KPIs that reflect audience goals.
• Leads marketing tied to CEO initiatives with progress tracking and senior leadership updates.
• Guides a team of 3 marketers and develops career paths and teamwork.
• Maintains customer focus and relationships, and demonstrates results-driven leadership.
• Builds credible partnerships at all organizational levels and foresees market/regulatory considerations.
• Forecasts and achieves objectives in a metrics-driven environment.
• Influences creative concepts and marketing strategies.

Skills

Audience Insights

Budgeting

Campaign Management

Differentiates Value Proposition

Influence

Lead and Demand Generation

Marketing Analytics

Marketing Channels

Marketing Strategic Planning

Prioritizes Effectively

Relationship Management

Education

University (Degree) Preferred

Job description

TIAA in Philadelphia seeks a Client Marketing leader to drive end-to-end Go-To-Market for retirement plan products across B2B and B2C, focusing on engagement across owned channels and aligning with Product and Product Marketing.

You will develop journeys, automate campaigns, and connect audience insights to timing of engagement, while leading a team of three marketing professionals and partnering with Sales and business partners.