VP, Client Marketing & Journeys Leader

TIAA; Woodbridge Township (NJ); In loco; USD 196.000 - 274.000; Tempo pieno

Descrizione del lavoro

TIAA is seeking a Client Marketing leader to drive end-to-end marketing for retirement solutions, aligning product and distribution with cross-functional partners. The role emphasizes KPI-driven campaigns, automated journeys, and audience engagement across owned channels.

The candidate will oversee a 3-person team, influence senior leadership, and partner across Brand, Digital Experience, and Product to deliver measurable outcomes in a fast-paced environment.

Competenze

• 10+ years of related marketing leadership experience.
• University degree preferred.
• Experience in client marketing, journey building and audience development.

Mansioni

• Leads development of Go-To-Market for retirement plan products and services across B2B and B2C audiences, focusing on owned channels and partnerships with Product and Product Marketing teams.
• Develops customer journeys and automation, linking audience insights with engagement timing and metrics across touchpoints.
• Leads audience web strategy development for institutions in Higher Education and Healthcare, partnering with web centers of excellence to drive engagement.
• Builds strong working relationships with sales and business partners to educate and demonstrate importance of key workstreams.
• Sets measurable project KPIs linked to audience goals and drives data-driven decisions.
• Leads CEO-tied marketing initiatives with weekly stand-ups, progress tracking, and executive-ready slide decks.
• Manages a team of 3 professional marketers, guiding career development and cross-functional collaboration.
• Maintains customer focus and results orientation in a fast-paced, cross-functional environment.
• Demonstrates marketplace awareness, strategic planning, and ability to influence creative concepts and marketing strategies.

Conoscenze

Audience Insights

Budgeting

Campaign Management

Differentiates Value Proposition

Influence

Lead and Demand Generation

Marketing Analytics

Marketing Channels

Marketing Strategic Planning

Prioritizes Effectively

Relationship Management

Formazione

University (Degree) Preferred

Descrizione del lavoro

TIAA is seeking a Client Marketing leader to drive end-to-end marketing for retirement solutions, aligning product and distribution with cross-functional partners. The role emphasizes KPI-driven campaigns, automated journeys, and audience engagement across owned channels.

The candidate will oversee a 3-person team, influence senior leadership, and partner across Brand, Digital Experience, and Product to deliver measurable outcomes in a fast-paced environment.