VP, Cardiovascular Marketing & Growth (Remote)

Johnson & Johnson Innovative Medicine; United States; Remote; USD 228,000 - 422,000; Full time

Job summary

Johnson & Johnson is seeking a Senior Marketing leader for Shockwave Medical IVL products. The role drives downstream marketing, product launches, and brand strategy across the US, with remote work across all states.

Leadership of cross-functional teams and collaboration with R&D, regulatory, and sales is essential. The position requires 15+ years in medical devices, a BA, and an MBA preferred, with travel up to 30%.

Qualifications

• 15+ years of leadership in a medical device environment.
• BA or equivalent experience required; MBA or advanced degree desired.
• Working knowledge of business finances, strategic planning, marketing and sales.
• Understanding of healthcare market and competitive environment.
• Experience in worldwide regulated environments and cross-functional collaboration.

Responsibilities

• Product Marketing: develop value proposition, product positioning, messaging for IVL products; oversight of marketing collateral.
• Product Launches: go-to-market strategies for new IVL products, including pricing, inventory, account targeting and sales support.
• Brand Strategy: oversee corporate and product identity and brand voice; manage communications across print, digital and social media.
• Marketing Operations: plan and execute global/national conferences and events; manage conference strategy and assets.
• Product Development Portfolio & Strategy: provide input into PDP programs, market research, and portfolio planning.
• Communications & PR: oversee internal communications and public relations; manage teams/consultants.
• IVL evidence strategy: publications, podium planning, and investigator-initiated research grants.
• Strategic direction to scientific communications; ensure performance and development of marketing teams.
• Partner with marketing leadership and cross-functional teams; monitor market trends and competition.

Skills

Leadership

Marketing strategy

Communication skills

Travel willingness

Education

BA or equivalent

MBA or advanced degree

Job description

Johnson & Johnson is seeking a Senior Marketing leader for Shockwave Medical IVL products. The role drives downstream marketing, product launches, and brand strategy across the US, with remote work across all states.

Leadership of cross-functional teams and collaboration with R&D, regulatory, and sales is essential. The position requires 15+ years in medical devices, a BA, and an MBA preferred, with travel up to 30%.