Vice President, Marketing

Johnson & Johnson Innovation; Cincinnati (OH); Remote; USD 228,000 - 422,000; Full time

Benefits offered by this job

Long‑term incentive program

Retirement plan (pension) and 401(k)

Extensive paid time off

Job summary

Johnson & Johnson is seeking an accomplished VP of Marketing to lead downstream strategy for Shockwave Medical IVL products. The role drives go-to-market, pricing, branding, and global events, reporting to senior leadership and collaborating with US/EU sales, clinical, regulatory, and finance teams.

The position is remote across all U.S. states, with up to 30% travel, offering a base pay range and long-term incentives. A BA is required and an MBA is highly desired.

Qualifications

• Minimum 15 years of leadership experience in a medical device environment.
• BA or equivalent required; MBA or advanced degree highly desired.
• Strong understanding of healthcare market dynamics and regulated environments.
• Experience with vascular/IVL products and cross-functional collaboration.

Responsibilities

• Oversee downstream marketing and commercialization strategies for IVL products.
• Lead go-to-market planning, pricing, inventory, and sales support.
• Develop and manage brand identity, messaging, and multi-channel communications.
• Coordinate global and national marketing events and conferences.
• Guide product development input, portfolio prioritization, and market research.
• Direct internal communications and public relations efforts.

Skills

Executive leadership

Medical device marketing

Strategic planning

Cross-functional leadership

Brand strategy

Budgeting & finances

Team development

Travel readiness

Education

Bachelor's degree

MBA or advanced degree

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Job Sub Function:

Job Category:

All Job Posting Locations:

Boston, Massachusetts, United States of America, Cincinnati, Ohio, United States of America, Danvers, Massachusetts, United States of America, Irvine, California, United States of America, Minneapolis, Minnesota, United States of America, New Brunswick, New Jersey, United States of America, Santa Clara, California, United States of America

Job Description:

The VP, Marketing is responsible for all downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products, thereby ensuring continued high growth of Shockwave as a leader in the cardiovascular MedTech space. The position will report into the VP, Global Sales and Marketing and work closely with the President, senior staff, key opinion leaders and marketing team.

This is a remote role available in all states within the U.S. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application.

Essential Job Functions

• Product Marketing: develop essential value proposition, product positioning, messaging for IVL products and oversee development of marketing campaigns and essential collateral.
• Product Launches: responsible for go-to-market strategies for new IVL products, which in addition to above, include pricing, inventory planning, account targeting and segmentation and sales support.
• Brand Strategy: oversee development and enhancement of corporate and product visual identity and brand voice. Select and optimally manage communications all channels in print, digital and social media.
• Marketing Operations: oversee medical conference strategy and investments in associated assets. Oversee planning and execution of global and national commercial team meetings and events.
• Product Development Portfolio & Strategy: provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs. market and opportunity assessments, market research and physician feedback, design input for new products, active participation in product development team(s) and portfolio prioritization and planning.
• Communications & PR: Oversee internal communications and public relations functions, managing direct team and consultants as needed.

• Provide critical input into IVL-related evidence strategy, including publications and podium planning, and investigator-initiated research grants.
• Provide key strategic direction to scientific communications.
• Ensure performance and development of multiple teams, in addition to marketing functional excellence, and growth and retention of key talent.
• Partner closely with marketing leadership, US and EU sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.
• Monitor market trends including competition, procedural/market growth, reimbursement, and emerging technologies.

Requirements

• Minimum 15 years of experience in a leadership role in medical device environment.
• BA or equivalent experience is required. MBA or advanced degree is highly desired.
• Working knowledge of business finances, strategic planning, strategic marketing and sales, product development, operations and logistics.
• Understanding and awareness of healthcare market and competitive environment.
• Understanding of working in worldwide regulated environment
• Experience with balloon catheter platforms used for cardiologists, interventional radiologists and vascular surgeons is preferred.
• Medical device experience in the vascular space is preferred.
• Understanding of PR, IR and social media marketing and advertising channels is preferred.
• Proven ability to design, build and manage excellent performance out of a team including goal setting, feedback, career development, and performance management.
• Strong relationship management, communication and interpersonal skills.
• Comfortable in an entrepreneurial environment, with its fast pace and continual change.
• Operate independently and adaptability to changing requirements.
• Experience partnering in M&A or acquisition.
• Experience in both start-up environments and large company preferred.
• Ability to work in a fast paced environment, managing multiple competing priorities
• Ability to travel up to 30% as required

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center ([e-mail]) or contact AskGS to be directed to your accommodation resource.

The anticipated base pay range for this position is :

$228,000.00 - $422,050.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long‑term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits