VP, B2B Media Strategy & Growth Leader

Dentsu International Americas; New York (NY); Vor Ort; USD 180.000 - 280.000; Vollzeit

Zusammenfassung

Dentsu International Americas is seeking a VP, B2B Media Strategy to drive the media strategy and planning across North America. You will shape B2B audience approaches, balance capability building with client growth, and lead cross-agency teams through complex campaigns.

You will guide strategy for priority clients, win new business, and translate partner innovations into client value, with deep ABM expertise and executive-level communication.

Qualifikationen

• Bachelor's degree or equivalent professional experience.
• 10+ years in progressive media strategy and planning, B2B focus.

Aufgaben

• Define and advance dentsu B2B's media point of view and connect brand building with demand generation.
• Build and maintain B2B planning frameworks, playbooks and templates.
• Provide leadership across agencies, coach strategists and share expertise.
• Lead media strategy for priority clients and guide teams through implementation and optimization.
• Develop audience strategies using ICPs, buying groups and identity signals.

Kenntnisse

B2B media strategy

Leadership

ABM/ABX

Executive communication

Pitch development

Cross-agency collaboration

Ausbildung

Bachelor's degree or equivalent

Tools

LinkedIn

Demandbase

Bombora

6sense

Madison Logic

Jobbeschreibung

Dentsu International Americas is seeking a VP, B2B Media Strategy to drive the media strategy and planning across North America. You will shape B2B audience approaches, balance capability building with client growth, and lead cross-agency teams through complex campaigns.

You will guide strategy for priority clients, win new business, and translate partner innovations into client value, with deep ABM expertise and executive-level communication.