VP, B2B Media Strategy: NA ABM & Enterprise Tech

Dentsu; United States; Hybrid; USD 164,000 - 176,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu is seeking a VP, B2B Media Strategy in New York to lead North America media strategy and planning across iProspect, dentsu X, Carat and specialist teams. You will set B2B planning standards, guide priority clients, win new business, and translate partner innovation into client value in a hands-on leadership role.

The role emphasizes strategy development, thought leadership, and collaboration with agency teams to deliver enterprise technology media plans, using ABM/ABX principles and

Qualifications

• Bachelor’s degree or equivalent relevant professional experience.
• 10+ years of progressive media strategy and planning experience, with deep B2B expertise.
• Technology-sector experience strongly preferred, particularly enterprise software or SaaS.
• Deep understanding of B2B audiences, including ICPs, buying groups, roles and identity.
• Strong working knowledge of ABM/data/measurement ecosystems (CRM, marketing automation).
• Proven ability to build actionable media strategies and plans across channels.

Responsibilities

• Define and advance dentsu B2B’s media point of view and connect brand and demand across the buying journey.
• Build B2B planning frameworks, templates and playbooks aligned to objectives and signals.
• Lead strategy for priority clients and support new business pitches with differentiated media approaches.
• Translate offerings and buying dynamics into clear audience and media decisions for enterprise technology.
• Collaborate with creative, data, tech and measurement teams to connect media with the customer journey.

Skills

B2B media strategy

Executive communication

Leadership

ABM/ABX concepts

Client storytelling

Education

Bachelor’s degree or equivalent

Tools

ABM platforms

CRM

Marketing automation

Job description

Dentsu is seeking a VP, B2B Media Strategy in New York to lead North America media strategy and planning across iProspect, dentsu X, Carat and specialist teams. You will set B2B planning standards, guide priority clients, win new business, and translate partner innovation into client value in a hands-on leadership role.

The role emphasizes strategy development, thought leadership, and collaboration with agency teams to deliver enterprise technology media plans, using ABM/ABX principles and