VP, B2B Media Strategy Lead - NA (Hybrid)

Dentsu; New York (NY); Vor Ort; USD 164.000 - 176.000; Vollzeit

Benefits dieser Stelle

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

Paid holidays

Paid parental leave

Zusammenfassung

Dentsu is seeking a VP, B2B Media Strategy to lead North America’s b2b media strategy and planning, spanning iProspect, dentsu X, Carat and specialists. The role emphasizes leadership, collaboration, and building innovative audience-driven plans across enterprise technology clients.

The position involves guiding strategists, shaping plans, and driving growth with a focus on client value, industry insights, and cross‑agency collaboration in a hybrid work environment.

Qualifikationen

• Bachelor’s degree or equivalent relevant professional experience.
• 10+ years of progressive media strategy and planning experience, with deep B2B expertise.
• Deep understanding of B2B audiences, ICPs, buying groups, identity and activation.

Aufgaben

• Define and advance dentsu B2B’s media point of view and connect brand building with demand generation.
• Lead strategy for priority clients and guide teams through implementation and optimization.
• Develop audience strategies and apply ABM/ABX principles to media activation.
• Lead strategic relationships with B2B platforms and partners and help win new business.

Ausbildung

Bachelor’s degree or equivalent professional experience

Jobbeschreibung

Dentsu is seeking a VP, B2B Media Strategy to lead North America’s b2b media strategy and planning, spanning iProspect, dentsu X, Carat and specialists. The role emphasizes leadership, collaboration, and building innovative audience-driven plans across enterprise technology clients.

The position involves guiding strategists, shaping plans, and driving growth with a focus on client value, industry insights, and cross‑agency collaboration in a hybrid work environment.