VP, B2B Growth Marketing & Strategy

carfax; Fremont (VA); Vor Ort; USD 215.000 - 323.000; Vollzeit

Benefits dieser Stelle

Health benefits

Retirement plan

Competitive pay

Zusammenfassung

Mobility Global, CARFAX division, seeks a Vice President of B2B Marketing to lead our dealer and enterprise growth. Translate senior leadership vision into a high-performance growth engine across data-rich marketing initiatives.

You will own the B2B function, drive demand, product marketing, brand, lifecycle, and field marketing, partnering with the CRO and DBU to align efforts with sales targets and revenue growth.

Qualifikationen

• 15+ years of experience in B2B marketing, including senior executive roles.
• Proven ability to own revenue-linked marketing goals and manage large budgets.
• Deep domain fluency in automotive retail, dealer technology, or data/analytics platforms.

Aufgaben

• Architect and own the overarching B2B growth marketing strategy.
• Own product marketing roadmap, positioning, and messaging for dealer and enterprise products.
• Define B2B brand and positioning and build a trusted CARFAX identity for dealers and data partners.
• Lead lifecycle, retention, and revenue per dealer.
• Oversee demand generation, pipeline health, and lead-to-revenue metrics.
• Scale dealer/co-marketing programs and field enablement.
• Partner with CRO and DBU to align marketing with sales targets.
• Oversee marketing operations, tech stack, data integrity, and full-funnel visibility.

Kenntnisse

B2B marketing leadership

Revenue responsibility

Execution planning

Change leadership

Data-driven decisions

Jobbeschreibung

Mobility Global, CARFAX division, seeks a Vice President of B2B Marketing to lead our dealer and enterprise growth. Translate senior leadership vision into a high-performance growth engine across data-rich marketing initiatives.

You will own the B2B function, drive demand, product marketing, brand, lifecycle, and field marketing, partnering with the CRO and DBU to align efforts with sales targets and revenue growth.