Marketing Manager - B2G SaaS, Events & Lead Growth

CARFAX; Centreville (VA); Hybrid; USD 67,000 - 101,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits

Retirement plan

Job summary

Mobility Global, a division of CARFAX, is shaping the next generation of automotive intelligence. We’re hiring in a hybrid role where in-office expectations are set by location and business needs.

You will lead multi-channel marketing programs, drive lead generation for public-safety and government solutions, and manage high-visibility conferences and advisory board activities. With 3–5 years in marketing, strong skills in automation, CRM, CMS, Canva, and copywriting, you’ll translate complex

Qualifications

• 3 to 5 years of marketing experience.
• Hands-on proficiency in marketing automation, CRM, CMS, Canva, and social media platforms; independently build and deploy campaigns end-to-end.
• Ability to write compelling copy and design supporting assets across email, web, social, and press.
• Track record of managing large-scale trade shows and national conference programs.
• Strong project management skills with the ability to manage multiple priorities under tight deadlines.

Responsibilities

• Plan and execute multi-channel lead generation campaigns across email, direct mail, social media, events, and web to drive new agency sign-ups and upsell growth for key solutions.
• Manage marketing automation campaigns end-to-end while consistently exceeding industry benchmarks for open rate, CTR, engagement, and lead generation.
• Own all logistics for a flagship national industry conference and networking event, including booth management, on-site coordination, and post-show reporting.
• Manage planning and execution of executive-level Advisory Board meetings, including logistics, material development, and communications.
• Maintain and grow social media engagement across public safety audiences and translate complex solution value into compelling B2Govt messaging across all channels and formats.

Skills

Marketing experience

CRM proficiency

CMS proficiency

Copywriting

Social media management

Project management

Marketing automation

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Canva

Job description

Mobility Global, a division of CARFAX, is shaping the next generation of automotive intelligence. We’re hiring in a hybrid role where in-office expectations are set by location and business needs.

You will lead multi-channel marketing programs, drive lead generation for public-safety and government solutions, and manage high-visibility conferences and advisory board activities. With 3–5 years in marketing, strong skills in automation, CRM, CMS, Canva, and copywriting, you’ll translate complex