B2B Growth Marketing Specialist

Cargurus; Boston (MA); On-site; USD 69,000 - 87,000; Full time

Benefits offered by this job

Hybrid work model

Daily free lunch

New car discount

Commuting cost coverage

Job summary

CarGurus is seeking a B2B Marketing Specialist to own dealer acquisition campaigns across the United States and Canada. You will translate strategic plans into multi-channel programs, partnering with Sales, Product Marketing, and Business Operations to drive revenue growth.

You’ll thrive in a fast-paced, detail-oriented environment, crafting messaging, optimizing email and digital assets, and leveraging AI tools to improve workflows. A hybrid model and competitive compensation accompany the role.

Qualifications

• 2+ years of experience in B2B marketing in tech or marketplace environments.
• Ability to develop end-to-end, multi-channel campaigns that drive business results.
• Analytical mindset with data-driven decision making and metrics.
• Excellent written and verbal communication; craft compelling messaging.
• Attention to detail and quality across campaign materials, data, tracking, and reporting.
• Organized, proactive, with strong project management and bias for action in fast-paced settings.
• Experience using AI agents to optimize workflows is a plus.

Responsibilities

• Develop acquisition strategies and translate operating plans into campaign strategies.
• Own dealer acquisition campaigns end-to-end across email, web, in-product, paid social, and direct mail.
• Continuously improve emails, ads, and landing pages using automation and analytics.
• Analyze marketing data, conduct A/B tests, build reports, and share data-driven insights.
• Segment and target audiences based on demographic, performance, and behavior data.
• Collaborate with Sales, Product Marketing, and Business Operations to align efforts with goals.
• Manage budget for demand generation and ensure efficient allocation.
• Stay updated on industry trends to inform demand generation and retention.

Skills

B2B marketing

multi-channel campaigns

data-driven

communication

attention to detail

project management

AI workflows

Tools

Marketo

Salesforce

Looker/Omni

Google Analytics

Job description

CarGurus is seeking a B2B Marketing Specialist to own dealer acquisition campaigns across the United States and Canada. You will translate strategic plans into multi-channel programs, partnering with Sales, Product Marketing, and Business Operations to drive revenue growth.

You’ll thrive in a fast-paced, detail-oriented environment, crafting messaging, optimizing email and digital assets, and leveraging AI tools to improve workflows. A hybrid model and competitive compensation accompany the role.