VP of B2B Growth Marketing — Strategy & Scale

CARFAX; Centreville (VA); Presencial; USD 215.000 - 323.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Health & wellness benefits

Retirement with company match

Benefits summary

Descripción de la vacante

Mobility Global, including CARFAX, seeks a Vice President of B2B Marketing to lead dealer and enterprise growth. You will translate leadership vision into a high-performance B2B growth machine, owning strategy, product marketing, branding, demand, and field initiatives across dealer relations and data partnerships.

You will partner with Product, Analytics, Technology, and CRO, building a unified, accountable marketing organization that accelerates lead-to-revenue and ROI while modernizing the

Formación

• 15+ years in B2B marketing, with senior leadership experience.
• Expertise across demand gen, PMM, brand, and marketing ops/tech.
• Proven ability to drive revenue through marketing and partnerships.
• Deep experience in automotive retail, dealer tech, or data/analytics is preferred.
• Strong capability to design repeatable execution plans and velocity.
• Demonstrated transparency, coaching, and accountability in teams.

Responsabilidades

• Architect and own the overarching growth marketing strategy across B2B.
• Lead product marketing, including positioning and narratives for CARFAX products.
• Define B2B brand and messaging, and drive dealer/program partner alignment.
• Own lifecycle, retention, and revenue per dealer.
• Lead demand generation and pipeline in coordination with sales.
• Scale dealer co-marketing, channel programs, and field marketing presence.
• Enable sales with compelling messaging and assets.
• Own field/events marketing for major dealer/OEM moments.
• Build modern marketing tech stack and reliable data infrastructure.
• Define KPIs, report performance, and justify budget tradeoffs.
• Recruit, coach, and retain a high-performing team.

Conocimientos

B2B leadership

Marketing domain depth

Revenue ownership

Industry fluency

Execution velocity

Change leadership

Descripción del empleo

Mobility Global, including CARFAX, seeks a Vice President of B2B Marketing to lead dealer and enterprise growth. You will translate leadership vision into a high-performance B2B growth machine, owning strategy, product marketing, branding, demand, and field initiatives across dealer relations and data partnerships.

You will partner with Product, Analytics, Technology, and CRO, building a unified, accountable marketing organization that accelerates lead-to-revenue and ROI while modernizing the