VP, Audience Data & Media Strategy

Publicis Groupe ANZ; Birmingham (MI); On-site; USD 168,150 - 230,100; Full time

Benefits offered by this job

Medical coverage

Dental and vision coverage

401K

Flexible time off

Job summary

Publicis Groupe ANZ is seeking a Vice President, Audiences, based in Birmingham, Michigan. This role is critical for integrating audience data into media strategies, optimizing planning execution, and maintaining strong client relationships.

The ideal candidate has over 10 years of experience in digital media, including consulting and analytics, and must demonstrate strong team leadership and communication skills. Responsibilities include leveraging audience data for strategic media decisions and driving results for clients.

The company offers a competitive salary range from $168,150 to $230,100 annually, with inclusive benefits like medical, dental, and flexible time off.

Qualifications

• 10+ years of experience in digital media, including consulting and advanced analytics.
• Strong knowledge of DSPs, DMPs, and third-party audience data.
• Strong attention to detail and prioritization skills.

Responsibilities

• Integrate audience data into media strategies.
• Lead teams in using audience data tools.
• Build relationships with clients and data vendors.

Skills

Digital media experience

Advanced analytics knowledge

Digital platforms expertise

Team management

Excellent communication skills

Tools

Microsoft Office Suite

eMarketer

comScore

Statista

Mintel

Job description

Publicis Groupe ANZ is seeking a Vice President, Audiences, based in Birmingham, Michigan. This role is critical for integrating audience data into media strategies, optimizing planning execution, and maintaining strong client relationships.

The ideal candidate has over 10 years of experience in digital media, including consulting and analytics, and must demonstrate strong team leadership and communication skills. Responsibilities include leveraging audience data for strategic media decisions and driving results for clients.

The company offers a competitive salary range from $168,150 to $230,100 annually, with inclusive benefits like medical, dental, and flexible time off.