AI-Driven Creative Marketing Specialist

Tyson Foods; Springdale (AR); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, dental, vision benefits

Job summary

Tyson Foods is seeking a Specialist Marketing to support Brand or Digital Marketing initiatives. The role focuses on platform governance, AI-driven creative production, and data-informed optimization across channels.

You will work with IT, legal, and agency partners to ensure compliant, high-quality assets while driving rapid experimentation and performance insights. Local candidates in the United States are preferred.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 1–2 years of experience in marketing or related work.
• Strong analytical, organizational, and communication skills.
• Proficiency with digital marketing tools and platforms.

Responsibilities

• Own ATR platform and drive adoption across brand and marketing teams; identify and escalate bugs with IT.
• Generate, scale, and version AI-driven advertising creative across channels; support rapid iterations.
• Establish and maintain tracking and approval workflows in Adobe Workfront for AI assets.
• Partner with CDP/data teams to identify segments; use data to optimize creative assets and testing.
• Collaborate across brand marketing, agencies, IT, and legal/compliance to streamline workflows.

Skills

Analytical skills

Organization

Digital marketing tools

Communication

Education

Bachelor's degree in Marketing/Business or related field

Tools

Adobe Workfront

Job description

Tyson Foods is seeking a Specialist Marketing to support Brand or Digital Marketing initiatives. The role focuses on platform governance, AI-driven creative production, and data-informed optimization across channels.

You will work with IT, legal, and agency partners to ensure compliant, high-quality assets while driving rapid experimentation and performance insights. Local candidates in the United States are preferred.