Creative Director - Marketing

Tyson Foods; Springdale (AR); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health, dental, vision benefits

Job summary

Tyson Foods is seeking a Creative Director to own creative excellence across Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. You will define the brand’s look, sound, and feel across consumer touchpoints and lead a hands-on creative team to deliver on-brand, high-impact campaigns.

Responsibilities include setting creative standards, partnering with Brand Strategy and cross-functional groups, and managing budgets and vendors to ensure quality and efficiency.

Qualifications

• Bachelor’s degree in Marketing or related field required; MBA preferred.
• 10+ years in marketing or agency roles within Food/CPG industries.
• Proven leadership of a marketing team and cross-functional collaboration.

Responsibilities

• Define and champion a unified creative vision across the portfolio.
• Ensure brand standards, voice, and values across all outputs.
• Translate strategic briefs into compelling concepts and campaigns.
• Serve as final creative gatekeeper for major campaigns and launches.
• Lead cross-functional partnerships with strategy, digital, and regulatory teams.
• Manage external agencies and vendors; oversee budgets and deliverables.
• Stay ahead of trends and drive innovative, on-brand content.

Skills

Leadership

Creative vision

Stakeholder management

Presentation skills

Project management

Education

Bachelor’s Degree in Marketing or related field

MBA (preferred)

Tools

Agency management tools

Job description

Summary

This role owns creative excellence across the brand portfolio — Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. While the Brand Strategy and the Business Unit teams define where the brands play and why, the Creative Director defines how the brand looks, sounds, and feels across every consumer touchpoint. This is a hands‑on creative leadership role: setting the creative vision, raising the craft bar and ensuring campaigns are as distinctive and effective as they are on‑strategy.

Job Details

This role owns creative excellence across the brand portfolio — Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. While the Brand Strategy and the Business Unit teams define where the brands play and why, the Creative Director defines how the brand looks, sounds, and feels across every consumer touchpoint. This is a hands‑on creative leadership role: setting the creative vision, raising the craft bar and ensuring campaigns are as distinctive and effective as they are on‑strategy.

Key Responsibilities

• Creative Vision & Standards: Define and champion a unified creative vision across the portfolio; set the bar for craft, originality, and brand distinctiveness in every execution.
• Brand Stewardship: Ensure all visual output is consistent with brand standards, voice, and values across every touchpoint.
• Brief-to-Execution Partnership: Partner with Brand Strategy leads to translate strategic briefs into compelling creative concepts, campaigns, and content across channels (digital, email, web, social, shopper, video).
• Creative Review & Approval: Serve as final creative gatekeeper for major campaigns and launches, ensuring consistency with brand guidelines and creative quality standards.
• Stakeholder Partnership: Present creative concepts and work-in-progress to senior leadership and cross-functional partners. Translate business objectives into compelling creative briefs.
• Vendor Management: Build and maintain relationships with external agencies, production houses, and freelancers. Negotiate contracts and manage deliverables.
• Cross-Functional Collaboration: Work closely with brand strategy, digital, shopper marketing, social and legal/regulatory teams to ensure creative is strategically sound, channel‑optimized, and compliant.
• Innovation & Trend Awareness: Stay ahead of creative, cultural, and platform trends (social formats, AI-assisted production, etc.) and bring fresh thinking to a legacy portfolio.
• Budget Management: Manage production budgets with an eye toward efficiency without compromising quality.
• Process & Efficiency: Establish scalable creative workflows and review processes that let the team move quickly without sacrificing quality, especially across a multi‑brand portfolio.

Qualifications

Education

• Bachelor’s Degree in Marketing, Business, or a related field is required. An MBA is preferred.

Experience

• 10+ years of experience in marketing or agency roles within the Food, Consumer Brand, or Consumer Packaged Goods (CPG) industry
• Portfolio review demonstrating strong conceptual and craft work highly preferred.

Leadership

• Proven experience in leading and managing a marketing team.
• Strong track record partnering with brand/strategy leads to bring positioning to life creatively
• Agency management experience, including budget oversight and vendor evaluation

Addtional Skills

• Portfolio spanning multiple channels (packaging, digital/social, video, shopper/in-store)
• A sharp creative eye paired with a strategic mindset -- you know why the work needs to land, not just how it looks
• Exceptional project management skills with the ability to juggle multiple projects and priorities
• Comfortable presenting to and influencing senior leadership

Relocation Assistance Eligible

Yes

Work Shift

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.