Virtual Events Lead: Product Launch & Live Demos

Jobtailor; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a seasoned events-focused marketer to own virtual events end-to-end, from strategy and calendar planning through briefs, staff, rehearsals, live production, follow-up, and retrospectives.

You will build onboarding programs, product launches, feature deep-dives, and use-case workshops, translating complex product capabilities into clear stories. You’ll partner across Product, Marketing, Sales, and CS to drive engagement and pipeline.

Qualifications

• 3+ years of experience in virtual events or related roles.
• Experience in a high-growth technology company preferred.
• Ability to learn technical products deeply and translate complex capabilities into simple, specific live demonstrations.
• Polished, credible on-camera presence.
• Experience hosting, interviewing, moderating, or presenting to professional audiences.
• Ability to recruit and coordinate busy experts without formal authority.
• Full-funnel growth fluency, including registration strategy, audience segmentation, campaign testing, conversion, and post-event nurture.
• Experience defining channel metrics, working with CRM and marketing automation data, and calculating ROI.
• Production judgment and attention to detail, including rehearsals, technical readiness, live moderation, and fallback planning.
• Ability to learn unfamiliar products and domains quickly.
• Comfort delivering clarity in high-velocity, ambiguous environments.

Responsibilities

• Own virtual events end to end, from program strategy and calendar planning through briefs, speaker staffing, rehearsals, live production, follow-up, and retrospectives.
• Build onboarding programs, product launches, feature deep-dives, customer conversations, and use-case workshops.
• Host, moderate, present, and demonstrate products live.
• Translate complex product capabilities into clear, accurate stories.
• Build relationships across Product, Engineering, Research, Sales, Customer Success, Partnerships, and Marketing to identify and prepare speakers and subject-matter experts.
• Partner with Growth, Lifecycle, Social, Communications, Sales, and Customer Success on promotion plans.
• Track registrations, identify audience gaps, and run experiments across audience, creative, channel mix, timing, and follow-up.
• Extend event value through recordings, replays, clips, FAQs, demo flows, education materials, and sales follow-up.
• Instrument and measure the funnel from registration through attendance, engagement, activation, qualified pipeline, and revenue.
• Track event costs, sourced and influenced pipeline, and channel ROI.
• Create intake processes, calendars, production checklists, run-of-show templates, speaker benches, readiness gates, contingency plans, scorecards, and reporting cadence.

Skills

Virtual events

Product marketing

Customer education

Demand generation

On-camera presentation

Tools

Marketing Automation

Event Management Software

CRM Systems

Video Conferencing Tools

Analytics Platforms

Job description

Jobtailor is seeking a seasoned events-focused marketer to own virtual events end-to-end, from strategy and calendar planning through briefs, staff, rehearsals, live production, follow-up, and retrospectives.

You will build onboarding programs, product launches, feature deep-dives, and use-case workshops, translating complex product capabilities into clear stories. You’ll partner across Product, Marketing, Sales, and CS to drive engagement and pipeline.