Virtual Events Lead: Build a High-Impact B2B Pipeline (NYC)

With Coverage, Inc.; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity participation

Comprehensive benefits

Pre-tax accounts (FSA, HSAs)

401(k) plan

Flexible time off

In-office employee experience

Collaborative culture

Job summary

WithCoverage is hiring a Virtual Events Lead to build and scale a comprehensive virtual events program in NYC. You will own strategy, creation, calendar, production, promotion, and reporting, driving pipeline through webinars, summits, and roundtables.

You will collaborate with Marketing, Sales, and Revenue Ops, owning speaker recruitment and cross-functional handoffs. This role rewards initiative, ownership, and a data-driven approach to event-driven growth.

Qualifications

• 4+ years in B2B events or integrated marketing with full ownership of a program.
• Fluent in the B2B funnel; optimize for pipeline, not registrations.
• Strong writer with creative instincts for formats and audience acquisition.
• Hands-on with event platforms and CRM/marketing automation (HubSpot a plus).

Responsibilities

• Build the program from zero: strategy, calendar, production, promotion, reporting.
• Launch flagship franchises and recurring webinars.
• Generate pipeline: manage registration, attendance, and qualified lead targets.
• Fill the room with promotion across email, LinkedIn, partners, and sales outreach.
• Recruit speakers from client base and networks.
• Collaborate with Sales and Revenue Ops on targeting and attribution.
• Monitor event metrics to influence future programs.
• Support post-event initiatives: content repurposing and follow-up.

Skills

B2B events

Integrated marketing

Demand generation

Field marketing

HubSpot

Tools

HubSpot

Job description

WithCoverage is hiring a Virtual Events Lead to build and scale a comprehensive virtual events program in NYC. You will own strategy, creation, calendar, production, promotion, and reporting, driving pipeline through webinars, summits, and roundtables.

You will collaborate with Marketing, Sales, and Revenue Ops, owning speaker recruitment and cross-functional handoffs. This role rewards initiative, ownership, and a data-driven approach to event-driven growth.