Vertical PMM Lead for Construction & Public Sector

RAMP; New York; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible PTO

Home-office equipment ordering

Health and wellness stipend

Travel budget

Weekly coffee stipend

Job summary

Ramp is hiring a Lead Product Marketing Manager, Verticals to turn industry differences into a durable growth advantage. You will own Ramp's vertical GTM operating model starting with Construction / A&E and Nonprofits / Public Sector, decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and craft cross-product narratives.

This role is not just content or campaigns; you will own the full vertical business readout,

Qualifications

• 7+ years of experience in B2B software marketing or related GTM roles.
• Proven GTM strategy for a specific industry or workflow-heavy market.
• Deep familiarity with construction, accounting/ERP, nonprofits, public sector, procurement, or financial operations.
• Evidence-informed product strategy.
• Experience owning integrated B2B campaigns from brief to execution.
• Strong data literacy to interpret pipeline, win rate, and channel metrics.
• Excellent written and verbal communication for executives and sales.
• Ability to lead senior partners across functions without formal authority.
• High agency and comfort with ambiguity; iterates quickly.
• Fluency with AI tools in research, writing, and operations.

Responsibilities

• Set the vertical portfolio strategy.
• Own the vertical business number.
• Become the market expert.
• Influence the product roadmap.
• Build industry-specific, cross-product narratives.
• Own GTM strategy end to end.
• Lead market-facing programs.
• Make Sales better at winning.
• Run the operating cadence.
• Build the customer and partner feedback loop.
• Create the verticalization playbook.

Skills

GTM strategy

Vertical marketing

Industry knowledge

Product strategy influence

Integrated campaigns

Data literacy

Communication skills

Cross-functional leadership

Ambiguity tolerance

AI literacy

Job description

Ramp is hiring a Lead Product Marketing Manager, Verticals to turn industry differences into a durable growth advantage. You will own Ramp's vertical GTM operating model starting with Construction / A&E and Nonprofits / Public Sector, decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and craft cross-product narratives.

This role is not just content or campaigns; you will own the full vertical business readout,